Sr. Analyst, ECM - AD

Essential Functions & Responsibilities Lead analysis of eCommerce business performance, shopper marketing campaigns, customer marketing initiatives, and investment effectiveness to identify optimization opportunities and growth-driving recommendations for ADUSA Build, maintain, and enhance recurring scorecards to track progress against eCommerce KPIs, campaign performance, investment analytics, and Perfect Screen execution for ADUSA Synthesize customer, consumer, and internal data into effective selling stories with clear “so what / now what” recommendations for internal and external stakeholders Own campaign and program documentation, including planned tactics, budgets, in-market assets, performance results, and key learnings; coordinate routines to share learnings and drive action Partner with internal cross-functional teams, agencies, vendors, retailers, and Retail Media Networks to support execution, performance management, and continuous improvement Support the development of holistic digital strategy by identifying performance trends, surfacing insights, and contributing thought leadership that shapes customer and business recommendations Manage and troubleshoot invoicing and bill-payment workflows across centralized bill pay teams, vendors, retailers, agencies, and Retail Media Networks; drive accountability for timely and accurate payments Adapt national brand creative and marketing plans to customer-specific needs in partnership with internal teams and agency partners Support Senior Manager with business planning and day-to-day execution, including budget tracking, customer-facing slides, media and brand meeting preparation, and other business support as needed Supports Lead and broader team with ad hoc requests based on business needs Expected Experience & Required Skills Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus, with experience working with ADUSA an added bonus Strong analytical foundation with experience using Excel/Sheets and other reporting or dashboard tools to develop clear business insights and recommendations Proven ability to work autonomously, manage multiple priorities, and deliver high-quality work across internal and external stakeholders Clear verbal, written, visual, and presentation communication; able to turn complex data into a simple narrative Demonstrated ability to lead recurring business processes, reporting routines, or campaign analysis with a high level of ownership and follow-through Comfortable representing the eCommerce and customer marketing team internally across Sales, Category Leadership, Finance, Marketing, agencies, and customer-facing partners High ownership mindset with strong attention to detail and follow-through; organized, proactive, and solution-oriented Balances accuracy with speed, flags risks early, and keeps stakeholders aligned Experience in CPG, retail, eCommerce, syndicated data (Nielsen & IRI), customer marketing, and/or retail media is a plus Work Environment & Schedule Remote-based role performed from a home office Salaried, exempt schedule to meet customer and internal expectations Physical Requirements Physical demands include, but are not limited to: Operating a computer and viewing screens for approximately 100% of the work schedule Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values. New Hire Base Salary Range: $89,800.00 - $112,200.00 Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents. The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors Benefits: Coverage for employees (and their eligible dependents) through