Principal Market Researcher

Intuit's Strategic Research & Analytics (SRA) team is looking for a Principal Market Researcher to serve as a strategic intelligence counselor across the Intuit ecosystem — not just the platform brand, but the connective tissue across GBSG (QuickBooks, Mailchimp) and the parent Intuit brand. This is not a research-execution role; it's a role that sets the research agenda. You'll apply rigorous, technically grounded evidence synthesis — triangulating brand trackers, MMM/attribution outputs, creative measurement, and competitive intelligence — to give VP- and CMO-level leaders the confidence to make bold, well-underwritten bets. You will be the senior-most objective voice of the customer/audience at the intersection of human insight and commercial strategy. You'll set research strategy across global brand health, creative and sponsorship measurement, and high-stakes strategic initiatives where the data is incomplete, conflicting, or nonexistent — and you'll be expected to build the answer anyway. We're looking for a leader with a growth mindset who treats ambiguity as the job, not an obstacle, and who operates with the urgency required to keep pace with Intuit's speed of decision-making.

Strategic & Technical Mastery: 15+ years driving brand and business performance through advanced quantitative and qualitative research, with hands-on fluency in experimental design, causal inference, multivariate and regression-based analysis, and familiarity with marketing mix modeling (MMM) well enough to interrogate and integrate them into your own synthesis. Executive-Level Ownership: A demonstrated 'figure it out' mentality at the Business Unit level — you don't wait for a roadmap, you build one, and you bring unmet needs and growth strategy directly to senior leaders rather than waiting to be asked. Growth Mindset with Urgency: A bias for rapid learning and iteration; you treat every ambiguous, high-stakes problem as a chance to get sharper, and you move at the pace the business needs without sacrificing rigor. Meticulous, Technically Grounded Precision: Command of the technical details that others overlook — statistically sound methodology, defensible modeling assumptions, and airtight data logic — so stakeholders never have to second-guess your output. Customer Obsession: A passion for translating customer truth into measurable, enterprise-level business impact. Intuit Values: Smart, humble, curious, and a collaborative leader who elevates the teams around them.

Enterprise-Wide Strategic Counsel: Serve as a consistent strategic counselor to VPs and the CMO, not just a research partner to the brand team — proactively shaping brand and growth strategy across the full Intuit ecosystem. Global Brand Health Ownership: Own the strategic direction of global brand health measurement across GBSG Brands, identifying cross-brand patterns and halo effects that no single-brand view would surface. Advanced Measurement & Modeling Fluency: Drive research strategy for creative pre-testing, in-market measurement, while working fluently alongside MMM and data science outputs to connect brand-level shifts to revenue and performance outcomes. Cross-BU Insight Synthesis: Master the full ecosystem view — triangulating brand trackers, ad-hoc studies, MMM/attribution models, and competitive intelligence into a single strategic narrative that spans business units. Leading Ambiguous, High-Stakes Initiatives: Build learning plans for strategic problems where data is incomplete or conflicting; drive actionable intelligence at the velocity Intuit's leadership requires. Operational Ownership at Scale: Take end-to-end accountability for research investment prioritization across the BU — not just your own programs — including vendor strategy and budget allocation against the highest-impact opportunities. Mentorship & Multiplier Effect: Lead mentoring and coaching across multiple teams, not just immediate peers,