Associate Director, Events Marketing, Front Office/HR/Ops Buyer

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team.

KPMG is currently seeking an Associate Director, Events Marketing, Front Office/HR/Ops Buyer to join our Clients and Markets organization.

• Serve as the dedicated event marketing subject matter expert for your assigned buyer, synthesizing strategic direction from buyer marketing leadership to co-create an annual and quarterly event calendar and plan a high-impact portfolio of in-person and virtual marketing events that translate business goals into measurable results

• Partner with national and local event marketers as well as the firm's Events & Meetings team to oversee the strategy and execution of the firm's event marketing efforts, advising on which events to execute and how to design experiences that achieve specific business objectives

• Constantly scan the market to identify new, and timely event marketing opportunities that matter to target buyers, ensuring the firm stays ahead of the curve and avoids market saturation

• Define the strategic rationale, format, and core messaging for each proposed event in alignment with overarching buyer campaign messages, while modeling estimated costs and potential ROI to build strong business cases and defining the target audience based on guidance from Growth Strategists and Buyer Marketers

• Partner with Events and Digital teams to integrate digital intent signals into personalized event attendee engagement strategies, capturing event-specific engagement data (breakout attendance, meetings held, content consumed) to power ongoing digital engagement and 360° marketing toward key buyer targets.

• Own end-to-end success metrics for the event portfolio by analyzing performance data (registration, attendance, pipeline influence, ROI) to deliver actionable insights to Buyer Marketers for future investment decisions, while serving as the central communication point to manage stakeholder expectations and maximize brand exposure and value

• Act with integrity,