Manager, Go-To-Market (GTM) Associates

Your work days are brighter here. We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.

Sana, a part of Workday, is an AI lab building superintelligence for work. Our mission is to empower organizations to accomplish their goals faster by helping teams effortlessly access knowledge, automate repetitive work, and learn anything with the help of agentic AI. Trusted by pioneering global companies and serving over 1 million users worldwide, we are looking for pragmatic dreamers to join us in reshaping how humans harness knowledge.

Our GTM team has a unique mission: to help organizations realize the transformative value that Sana’s products can deliver across industries and geographies. This role blends commercial acumen, strategic vision, and a deep understanding of customer needs. As a Manager of our GTM Associate team you will build and lead a team of GTM Associates (GTMAs) who serve as the crucial first touchpoint with stakeholders at leading global organizations. This is a front-line leadership role focused on building the team and processes that source our highest-value deals.

Include: Pipeline Leadership: Own the pipeline engine that fuels our growth by sharpening inbound and outbound playbooks.

Development: Recruit, coach, and develop GTMAs into top-performing pipeline generators. Strategic Alignment: Partner closely with sales and marketing leadership to ensure pipeline generation aligns with revenue goals as the go-to-market motion evolves. Market Expansion: Help shape our products by identifying emerging market trends, exploring strategic needs, and mapping new market expansion strategies.

Basic Qualifications 4-5 years of experience in a commercial or sales function at a B2B startup. 2-3 years of GTM leadership: Demonstrated experience managing or leading a sales development, business development, or GTM teams. 2-3 years of Pipeline Generation Experience: Proven success in building and scaling a pipeline through outbound prospecting, inbound qualification, or both. Superb written and verbal communication skills, backed by a track record of coaching others to the same standard. Other Qualifications Strategic Execution: The ability to assess markets, identify high-value opportunities, and utilize tactical skills to convert insights into results. Mentorship: A genuine passion for building people, deriving energy from coaching early-career talent into top performers. Problem Solving: First-principles thinking paired with a "roll up your sleeves" mentality and a strong bias for action. Mindset: Curious, growth-focused, self-guided, and driven to consistently deliver high-quality work autonomously.

Impact: Help shape the future of AI alongside brilliant minds across 5+ countries and global customers.

A competitive salary complemented by a