Thought Leadership & Content Director

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all. Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce. Director, Thought Leadership & Content Strategy Slack — Product Marketing About the Team: The Product Marketing & Thought Leadership team is the strategic voice behind how Slack shows up in the market. We translate Slack's platform narrative and messaging into content the market actually reads, watches, and shares — building the content and influence engine that establishes Slack as the definitive leader in the future of work. We craft the arguments that move analysts, the content that earns attention, and the editorial moments that shape how the industry thinks about where work is going. We don't just describe what Slack does — we make the market feel it.

Slack is redefining what it means to work — not just with other people, but with AI. The multi starts with people, and extends to agents working on their behalf — Slack is the only place where that collaboration happens in the open, at scale. We're looking for a Director of Thought Leadership & Content Strategy who can turn that story into content the market can't look away from. This is a senior creative and editorial leadership role for someone who thinks in narratives, writes in arguments, and knows how to build a content function that punches above its weight. You'll take Slack's platform narrative — built by the Portfolio Messaging team — and translate it into the content that makes it land: category-defining whitepapers, launch narratives, executive thought leadership, and the digital content that brings it all together. You'll also build and lead a small team of senior content and web PMMs, establishing the motion from the ground up. You'll report to the Sr. Director of Portfolio PMM & Thought Leadership and sit at the intersection of editorial strategy, integrated GTM, content, and market influence. You'll work closely with Communications and Analyst Relations stakeholders, providing the narrative fuel that makes their external programs more effective — and partner with web and digital teams to ensure Slack's story lands with consistency and impact across every channel where the market is paying attention.

Translate narrative into content that lands — take Slack's platform messaging and turn it into content the market actually engages with; go beyond feature explanation to genuine market insight that shapes how the industry thinks about AI and the future of work Write and produce anchor thought leadership — whitepapers, trend reports, narrative essays, and POV pieces that establish Slack's position at the frontier of how AI and humans work together Own content for major product launches — develop the content narrative for Slack's biggest moments; translate messaging into content that earns attention and drives pipeline Fuel comms and analyst relations — serve as the content engine behind Slack's external programs; develop story angles, briefing narratives, and POV frameworks that make comms pitches land and analyst conversations stick Shape Slack's digital content presence — partner with the web PMM on content strategy for slack.com ; ensure the site tells a coherent, compelling story at