Event Marketing Specialist

Comcast Advertising is driving the TV advertising industry forward, from delivering ads to linear and digital audiences to pioneering the tech that makes it possible. We help brands connect with their audiences on every screen using advanced data, technology, and premium video content. Our media sales division helps local, regional, and national brands reach potential customers through multiscreen TV advertising. Our ad tech division FreeWheel provides comprehensive adtech that makes it easier to buy and sell premium video advertising across all screens, data types, and sales channels.

Supports Event Managers in the planning, coordination, and execution of client experiences, marketing events, and promotional initiatives by partnering with internal stakeholders and external vendors to deliver high-quality event experiences. Has in-depth experience, knowledge, and skills within their discipline. Works independently with minimal guidance while managing multiple priorities and deadlines. Exercises sound judgment, communicates proactively, and typically determines their own work priorities.

Core Responsibilities  ·        Coordinates the execution of assigned client experiences, brand events, and promotional programs, including creative materials, attendee registration, vendor relationships, contracting, logistics, and onsite support. ·        Owns smaller-scale client experiences and internal event programs independently from planning through execution and post-event reporting, with Event Manager guidance as needed. ·        Leads defined workstreams for assigned events, including timeline ownership, stakeholder follow-up, vendor coordination, budget inputs, deliverables, issue resolution, and day-to-day event workflows. ·        Serves as the day-to-day point of contact for assigned event programs, proactively communicating risks, decisions, status updates, and recommended solutions to Event Managers and cross-functional partners. ·        Collaborates with Event Managers, Sales, Marketing, Creative, Communications, and other stakeholders to support event strategies, align messaging, coordinate promotional assets, and ensure tracking and reporting requirements are implemented. ·        Manages assigned event budgets, tracks spend against approved plans, supports forecasting, processes invoices, reconciles expenses, and identifies cost efficiencies recommendations. ·        Supports vendor sourcing, contracting, and coordination with venues, suppliers, agencies, and other event partners to ensure successful program execution. ·        Contributes to post-event measurement by supporting event reporting, attendee engagement analysis, post-event summaries, and insights tied to business objectives, program effectiveness, client impact, and recommendations to improve future event experiences and operational efficiency. ·        Maintains and monitors annual network promotions calendar and post-promotion responsibilities. ·        Exercises independent judgment and discretion in matters of significance. ·        Maintains regular, consistent, and punctual attendance. ·        Must be able to work some nights and weekends, travel as needed, support variable schedules, and work overtime as necessary. ·        Performs other duties and responsibilities as assigned. Employees at all levels are expected to: ·        Understand our Operating Principles; make them the guidelines for how you do your job. ·        Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services. ·        Know your stuff - be enthusiastic, learner, user and advocates of our game-changing technology, products and services, especially our digital tools and experiences. ·