Sports Marketing Manager

Establish Red Bull as a strong consumer-focused brand in México by designing and leading a short, mid and long term sports programme that builds real credibility for brand and product. Own the national sports agenda end-to-end strategy, athletes, events, gaming, partnerships and budget following the global Red Bull sports strategy while adapting global platforms into genuine local relevance. Work hand in hand with Field Marketing, Sales, Media Network and Communications to make sure Red Bull is credible inside the scenes that shape Mexican youth culture, and that this credibility converts into reach, trial and consumer growth. Be the reference of Red Bull brand values for the rest of the organization.

SPORTS STRATEGY & NATIONAL PROGRAMME Design, develop and lead an innovative national sports and event programme, inventing and executing new event and athlete projects that are highly relevant for Mexican consumers, offer personal experiences to participants and spectators, and create unique content. Translate global sports strategy into a focused national plan, prioritising the platforms with the clearest impact on brand relevance and business growth. Maximise Red Bull's global athlete and event portfolio, bringing international athletes and platforms into locally relevant 360° plans and sending Mexican talent to global Red Bull activities. Own the department budget with full transparency — forecasting, allocation and ROI — and deliver against annual business plan figures. Run the sports department to high Red Bull standards in professionalism, cleverness, efficiency, legal, sales orientation and creativity. COLLABORATION & DISCOVERY Own the end-to-end connection between athletes and events in México, acting as a single point of integration across Athlete Marketing and Event Marketing rather than coordinating separate functions. Lead cross-functional collaboration with Sales, Trade, Field Marketing, Media Network, Communications and Partnerships to ensure strategic planning, flawless execution and measurable business impact. Ensure every athlete moment and event delivers value beyond the day itself, in visibility, content and consumer connection. Maintain a strong understanding of Mexican sports communities, consumer trends and emerging scenes to uncover new athletes, partnerships and growth platforms ahead of competition. Serve as a strategic thought partner across the organization, translating athletes, events and content into fewer, bigger, better-executed experiences. ATHLETES & INFLUENCERS Immerse yourself in Mexico's sports scenes and communities, staying one step ahead of emerging talent, trends and cultural movements. Discover, sign and grow a winning national athlete portfolio anchored in Red Bull's Core Sports, backing athletes with real cultural credibility and genuine pull with consumers. Service athletes with the best individual package — performance, marketing and communication — and continuously optimise those partnerships. Make the can impossible to miss across athlete and influencer content, and bridge athletes into creator, streamer and gaming ecosystems to reach beyond core sports audiences. Open pathways for the next generation of Mexican talent, spotting them early and building clear routes to grow inside Red Bull's athlete ecosystem. Own the definitive view of the Mexican sports landscape — athletes, teams, events, white spaces and cultural shifts — and turn it into sharper talent decisions. Turn athlete wins into cultural moments and set the bar for execution, delivering impact felt by the athlete and proven for the brand. GAMING Grow Red Bull's presence and relevance in gaming, one of the most important territories to connect with young consumers in México. Establish Red Bull as a credible and functional beverage across the national gaming landscape —