Vice President, Product Marketing

Paychex is reimagining how businesses manage their workforce by bringing payroll, HR, benefits, and advisory services together into a single connected HCM platform. As Paychex and Paycor come together, we're combining innovative technology, data-driven insights, AI, and human expertise to help organizations work smarter, support their people, and achieve better business outcomes. This is an exciting time to join our team as we continue to invest in innovation, simplify client experiences, and shape the future of work. At Paychex, you'll have the opportunity to grow your career, make a meaningful impact, and be part of something bigger as One Paychex.

Leads the product marketing function for Paychex with accountability for the commercial strategy of every product set: the ideal customer profile, the positioning and value narrative, the pricing and packaging architecture, the go-to-market strategy, and the market intelligence that helps inform the product roadmap. Serves as the voice of the market inside Paychex, translating industry, buyer, competitive, and regulatory signal into evidence-based recommendations on what we build, who we build it for, what we charge, and how we win. Partners with Product to influence roadmap direction, owns the pricing and bundling recommendation brought to governance, and supplies the points of view and messaging strategy that Content, Design, Demand Generation, and Enablement execute against. Transforms product marketing from a request-driven execution function into a market-facing strategic partner to Product, Sales, Finance, and the broader organization — and builds the team, standards, decision rights, and operating cadence required to sustain it.

Market intelligence and roadmap partnership. Own continuous sensing of the HCM market — industry and technology trends, regulatory and compliance change, competitive movement, win/loss findings, analyst and channel influencer input, and market sizing. Bring a written, evidence-based point of view to every product roadmap review to influence prioritization and investment decisions, while Product Management retains the prioritization decision. Ideal customer profile and buyer insight. Own the definition, maintenance, publication, and organizational adoption of the ICP, buyer and user personas, buying committee dynamics, and journey maps for every product set. Establish the voice-of-customer research program — primary interviews, advisory boards, and survey research — and hold the organization accountable to targeting, building for, and serving the profiles defined. Pricing, packaging, and bundling strategy. Own the monetization strategy, analysis, and recommendation for each product set: pricing model and metric, tiering, packaging fences, bundle architecture, willingness-to-pay research, competitive price positioning, price change programs, and discount guardrails. Partner with Finance, Product, and Sales for input and modeling, and secure approval through the pricing governance forum. Positioning, messaging, and value narrative. Own portfolio-level and product-level positioning and the messaging architecture that cascades across every channel. Translate product capability into customer benefits and quantified business outcomes, deliver points of view and messaging briefs to Content, Design, Demand Generation, Brand, and Enablement, and govern message consistency across the enterprise. Launch and go-to-market orchestration. Own the launch tiering model, go-to-market plans, and cross-functional launch readiness across Product, Sales, Enablement, Service, Compliance, and the partner channel. Hold go/no-go authority on go-to-market readiness, accountability for 30/60/90-day post-launch performance, and ownership of end-of-life and migration go-to-market. Lifecycle, adoption, and expansion. Own the post-sale commercial narrative: activation and time-to-value messaging, feature adoption strategy, cross-sell and attach