Sr. Associate - OCE

At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.

We're looking for someone with a strong brand management profile, able to always start from brand strategy to drive the planning and execution of omnichannel campaigns — not a campaign executor, but someone who knows how to connect every digital activation back to a clear positioning and brand objective. The role has an Italy scope, but works closely with a Hub-level team, in a context that blends healthcare rigor with consumer-driven energy.

Translate brand strategy into coherent omnichannel activation plans, from setting objectives to selecting channels through to execution Lead the planning and monitoring of multichannel digital campaigns, ensuring constant alignment with brand positioning Support the management of personalized audiences and journeys on marketing automation platforms (e.g. Salesforce Marketing Cloud or equivalent) Coordinate with creative teams and external agencies to ensure content produced faithfully reflects brand strategy Contribute to engagement KPI analysis, turning data into recommendations that inform brand decisions rather than just tactical optimization Work closely with cross-functional stakeholders at both Italy and Hub level WHAT WE'RE LOOKING FOR Experience in brand management or brand marketing, with a clear habit of starting from brand strategy to build execution plans — gained in consumer settings (FMCG, retail, consumer goods) or in regulated industries Solid familiarity with omnichannel planning and marketing automation platforms Strong strategic orientation combined with end-to-end execution capability Native-level Italian and fluent English NICE TO HAVE A scientific background or training in life sciences/healthcare is a significant plus for candidates who already bring solid brand strategy experience from other contexts Prior experience in pharma or healthcare Exposure to international or multi-country contexts WHY JOIN US You'll work inside one of the most influential healthcare companies globally, on brands operating at the frontier of innovation, with direct exposure to senior leadership and to an international Hub team spanning multiple markets. You'll build hands-on experience translating brand strategy into digital execution at scale, with access to advanced marketing automation and AI-driven tools that are still rare to find in a single role. It's a chance to grow a genuinely cross-functional skill set — brand thinking, digital execution, and data-driven decision making — in an environment that moves fast and rewards ownership. Depending on country of hire ,   job level   and   contract type , e mployees   may be eligible for a company bonus (depending, in part, on company and individual performance). In addition, Lilly offers comprehensive benefit program s   to eligible employees   - these may   includ e   eligibility to participate in a pension plan ,   vacation benefits ,   allowances ,   health care   benefits ,   flexible benefits ,   life insurance and death benefits ,   certain time off and leave of absence benefits and well-being benefits .   Benefit progra ms   vary by country ,   job level   and   contract typ e .   Lilly reserves the right to amend, modify, or terminate its compensation and benefit programs in its sole discretion and Lilly’s compensation