Marketing Specialist, Consumer Products - Korea (FTC)

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.

We are looking to grow our Consumer Products team to help amplify member joy and strengthen brand affinity around the Netflix brand and our beloved titles. We do this by developing creative and relevant ways for our members and fans to interact with Netflix off-screen. Consumer products drive meaningful show awareness and buzz with product stories that allow fans to express their love for our brand and titles, while also generating meaningful revenue. Ideally, our products connect members to our content, and to each other, by bringing their favorite stories to life.

This role will support the development and execution of Netflix’s Consumer Products marketing for Korea. The Marketing Specialist will shape integrated campaigns and go-to-market plans across multiple categories, working closely with licensees, retailers, agencies, and cross-functional Netflix teams to bring compelling product stories and fan experiences to life. The ideal candidate combines strategic thinking with hands-on execution, has a strong understanding of Korean consumers and culture, and knows how to turn local insights into creative marketing opportunities. They will stay closely aligned with regional and global Consumer Products teams while ensuring that our local marketing initiatives feel relevant and impactful in Korea. This role will report to the Senior Manager of Consumer Products, Korea and will be based in Seoul.

* Marketing Planning: Support the development and execution of Consumer Products marketing plans in Korea across priority titles, product categories, and partnerships. * Campaign Development: Create culturally relevant campaign ideas and product stories that bring Netflix titles to life and deepen fan engagement. * Integrated Go-to-Market: Coordinate campaigns across digital, social, influencer, e-commerce, retail, PR, and experiential channels. * Partner Collaboration: Work closely with licensees, retailers, agencies, and other partners to develop and execute impactful marketing programs. * Cross-Functional Collaboration: Partner with internal teams, including Marketing, Social, PR, Creative, Licensing, Product Development, and regional and global Consumer Products teams. * Campaign Operations: Manage campaign timelines, creative assets, approvals, and deliverables to ensure smooth and timely execution. * Content & Influencer Marketing: Identify relevant platforms, creators, influencers, and media opportunities that can extend campaign reach and drive product awareness and engagement. * Marketing Materials: Develop campaign briefs, partner toolkits, presentations, and other materials needed to support product launches and activations. * Brand Stewardship: Ensure that partner marketing materials and activations align with Netflix’s brand and creative guidelines. * Consumer & Cultural Insights: Monitor Korean consumer behavior, fandom, cultural trends, and emerging marketing practices, translating relevant insights into actionable ideas. * Performance Measurement: Track campaign results against agreed objectives and support reporting, post-campaign analysis, and recommendations for future programs. * Agency & Budget Management: Coordinate with agencies and external vendors while managing project scopes, production timelines, and budget tracking. * Project Management: Manage multiple projects and shifting priorities effectively in a fast-moving, highly collaborative environment. * Strategic Partner Leadership: Lead partners on their marketing strategy and creative development, guiding them to execute high-impact campaigns that elevate both the brand and Netflix