Performance Marketing Manager

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere. Manager, Performance Marketing     Introduction to the Team   We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners.   We   leverage   our functional   expertise   and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.     Make an impact   The Performance Marketing team helps Expedia Group connect travelers with the right travel experiences through data-led, technology-enabled marketing.   This role sits at the intersection of search marketing, product strategy, data science, and automation.   Y ou   will shape the strategy and operating model for Expedia Group’s non-Google search portfolio, combining search   expertise , experimentation, automation, and artificial intelligence   (AI)   to improve efficiency and accelerate growth across global markets.     In this role, you will   Own the strategic vision and performance of the non-Google   S earch   Engine Marketing   (SEM)   portfolio, including Bing, Yahoo Japan, and Naver   Develop scalable account-structure standards, testing frameworks, and decision-making playbooks for campaign management and optimization   Lead   AI , automation, and marketing technology initiatives, including dashboards,   monitoring   systems, and   AI - powered workflows   Partner with Product, Engineering, Data Science, and Operations teams to define roadmaps and build solutions that connect business   objectives   with technical implementation   Serve as the subject matter expert for non-Google search engines and emerging search technologies, while influencing partner roadmaps through strategic engagement with Microsoft, Yahoo Japan, and Naver   Present strategic recommendations and business performance updates to senior leadership, mentor colleagues, and build organizational capability in   SEM , analytics, automation, and   AI   adoption     Experience and qualifications   You have a bachelor’s degree in a quantitative, technical, or business discipline; or equivalent related professional experience   You have advanced   SQL   and Microsoft Excel skills, with experience analyzing large datasets   You have experience with Python, automation technologies,   AI   tools, marketing technology platforms, or   A PIs   You have a strong understanding of   S EM   strategy, experimentation, bidding systems, and performance optimization   You can translate business   objectives   into practical technical solutions and work effectively across multidisciplinary teams   You have proficient communication, stakeholder management, project leadership, and mentoring skills     Preferred qualifications   You have experience building   AI -enabled marketing solutions or internal automation tools   You have experience   operating   within complex, global performance marketing organizations   You have   demonstrated   the ability to shape product roadmaps and develop long-term strategic plans   Accommodation requests Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation