Senior Marketing Manager

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.     Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place. About you and this role   Dow has an exciting opportunity for a Senior Marketing Manager ! This position can be located in Midland, MI , Collegeville, PA , Marietta, GA or Houston, TX . In this role, you will be responsible for the construction segment’s overall strategy for North America including the development and implementation of Marketing Plans for various applications the sustainability narrative , promotional strategy and alignment with global construction segment growth strategy . You will be responsible for the growth pipeline and will co-own the innovation pipeline with TS&D, leading the innovation and business model funnel assessment ensuring alignment to long-term market strategy and growth expectations. Additionally, you provide market insights in terms of trends and identify new opportunities for growth short-term and long-term.

Own entire portfolio and influence large matrix of sales, product, supply chain, R&D, TS&D, and business leadership stakeholders to achieve growth initiatives and execute Imagine Building Better growth strategy. Work with Sales, TS&D, and R&D to deliver market share gains with new customers, existing customers and key growth partners in target segments. Acts as a key commercial representative along with all internal stakeholders at customer interface.   Collaborate to develop strategic growth Account Plans for key and priority DCC customers aligned with business growth strategy.    Commercialization / Launching of new technologies including the development, value-based pricing, execution of launch plans, support materials , training for sales.   Work to understand market sizing, dynamics, competitive intelligence, customer dynamics, and the digital customer journey to create an effective growth plan.   Leverage digital insights, tools and promotion, with an interest in data and analytics to track and manage leads and opportunities and assess strengths of marketing tactics.   Drive prioritization and implementation of marketing communications plan with Business Communications.   Support capital projects to de-risk commercial aspects of the projects and ensure customer acceptance and qualification.   Guide prioritization of projects within the MMT and PMT teams by developing strong business cases and evaluating trade-offs within the portfolio.

A minimum of a bachelor's degree or relevant military experience at or above a U.S. E5 or Canadian Petty Officer 2nd Class or Sergeant ranking.   A minimum of 7 years of relevant working experience.   A minimum requirement for this U.S. based position is the ability to work legally in the United States. No visa sponsorship/support is available for this position, including for any type of U.S. permanent residency (green card) process.

Communication :  Professional communication, encompasses written, oral, visual and digital communication within a workplace context.    Marketing Analytics: Marketing analytics is the study of data to evaluate the performance of a marketing activity.   Visionary Thinking: Defined broadly, a visionary is one who can envision the future, having or marked by foresight and imagination.   Critical Thinking: Critical thinking is the analysis of facts to form a judgment.