Senior Brand Architecture & Naming Strategist

At Microsoft we’re shaping a Frontier Marketing organization that learns faster, activates smarter, and drives measurable impact. Our approach blends human creativity with AI-powered insights to fuel bold, brand building at scale. We prioritize outcomes over outputs, embrace rapid learning loops, and operate in agile flight formations that unite disciplines. Microsoft's commercial portfolio is one of our most valuable assets — and how we name, structure, and connect it directly shapes how customers understand our innovation. This role will own the maintenance and evolution of the Microsoft commercial brand architecture and naming system. You will work across business areas to develop systems-level guidance for emerging technologies — agents, models, and the categories that don't exist yet — so that Microsoft's innovation reads as clear, coherent, and trustworthy. In the Senior Brand Architecture & Naming Strategist role you will drive the Commercial Naming Program, which reviews every external-facing name used in marketing and technical materials as well as in-product User Experience (UX) — products and services, agents, models, Application Programming Interfaces (APIs) and Software Development Kits (SDKs), features, add-ons, marketing handles, and programs and initiatives. You will partner closely with teams across brand, legal, product, product design, and marketing leaders through executive approval (Corporate Vice President and Chief Marketing Officer). Key outcomes owned: drive mindshare for Microsoft by proactively managing and evolving our portfolio of brands, ensuring that brand value accrues across our ecosystem and that our innovation is clear and memorable for our customers. Success is measured by brand attribution, customer comprehension and navigation or our portfolio, and the efficiency of the naming engine. At Microsoft, our mission to empower every person and every organization on the planet to achieve more guides how we partner with customers to deliver trusted, impactful solutions. With a growth ‑ mindset culture, we innovate responsibly and measure success by shared progress, people, teams, and customers. Join us to do meaningful work that changes the world and helps shape what’s next for everyone.

Brand architecture and portfolio strategy •  Own the Microsoft commercial brand architecture end to end — define and evolve the frameworks, naming conventions, and hierarchy rules that govern how our products and services relate to one another. •  Develop systems-level naming guidance for emerging technology categories so that innovation lands in a coherent structure rather than as one-off decisions. •  Proactively manage the portfolio of brands so brand value accrues to Microsoft and its hero brands, recommending consolidation, retirement, or elevation of names where the portfolio has drifted. •  Partner with product marketing to ensure portfolio fit is resolved before naming begins — considering product definition, audience, value proposition, portfolio fit, and business model. Naming program leadership •  Lead the Commercial Naming Program, including intake, review, ideation, and approval for every external-facing name used in marketing, technical materials, and product UX. •  Facilitate naming ideation grounded in the Microsoft’s naming strategy and principles. •  Ensure approved names flow to Term Studio and the Style Guide, and that guidance and definitions stay current as the portfolio evolves. Process, tooling, and operations •  Improve the efficiency of the naming engine — reduce cycle time, remove rework, and increase the share of requests that arrive naming-ready at the recommended eight weeks before announcement. •  Own the tooling roadmap for naming intake, tracking, taxonomy, and reporting, including the application of AI to accelerate ideation, screening, and portfolio analysis. •  Define and publish self-serve naming