Sr. Manager, Social Strategy - (Nutricia + Kate Farms)

Job Summary Leads social strategy, content direction, and audience development across a portfolio of brands, running social as the engine of community engagement and word-of-mouth. Designs channel strategies and social-first campaigns that build durable brand love and spark the conversations, shares, and advocacy that convert attention into near-term sales. *This role can be based remotely anywhere within the US.

As a key member of our team, you will play an important role in driving our mission forward. The following responsibilities outline the core expectations and contributions for this position: Define portfolio social strategy and channel roles. Lead content planning frameworks and audience engagement strategies, supporting all major brand and commercial campaigns, as well as leading Community-forward cross channel campaigns. Develop and produce long-form and short-form social storytelling content across YouTube, LinkedIn, Instagram, and TikTok, translating brand, community, and patient stories into platform-native content. Identify cultural trends and participation opportunities. Establish measurement frameworks and performance benchmarks. Guide platform-specific content strategies and create hands-on social-first content, including video capture, photography, editing, and real-time event coverage across owned channels. Collaborate with Community team members to propel the recommendation flywheel. Partner with social media agency of record to oversee all aspects of organic social media for owned brands/platforms. Manage content creation vendors directly, personally capturing and producing content at events, community activations, and brand productions when appropriate. Report on organic social performance to cross functional partners regularly. Physical Demands & Work Environment Effectively handle lifting of various objects weighing up to 12 pounds. While performing the essential functions of the job, the employee will be required to bend, stoop, kneel, reach, and climb stairs. This role is primarily performed in a remote office setting and requires the ability to remain in a stationary position (e.g., seated or standing) for extended periods. The employee may be required to travel to Danone corporate offices as needed. Requires approximately 20% travel. The salary range for this position is $130,000-187,000K USD. The exact salary offered will depend on several factors, including the candidate’s relevant experience, geographic location, internal equity, and market conditions. Danone USA additionally offers a performance-based bonus and has a strong benefits package including Medical, Dental, Vision, Prescription Drug Coverage, 401k Plan, Wellness Program, Life Insurance, Tuition Reimbursement, Flexible Time Off, and Paid Parental Bonding Leave, among other benefit plan options. To give our employees flexibility, Danone is a hybrid work environment.

The ideal candidate will bring a combination of education, experience, and skills that enable them to excel in this position. The following qualifications outline what we’re looking for, including both required and preferred criteria:

7+ years in social media content strategy, content production, and social-first storytelling, with demonstrated experience creating content across YouTube, LinkedIn, Instagram, and TikTok. Experience managing multi-brand portfolios on social preferred. Experience leading live social coverage for conferences, events, launches, or cultural moments, including content capture, publishing, and real-time community engagement. Experience capturing social-first content at professional brand shoots. Experience editing platform-native social video content using tools such as Adobe Creative Suite, CapCut, Premiere Pro, or equivalent. Portfolio required demonstrating at least three integrated, cross-functional campaigns and examples of content personally planned, captured, edited and