Wrangler - FT Brand Specialist

Kontoor Brands is a portfolio of three of the world’s most iconic lifestyle, outdoor and workwear brands: Wrangler®, Lee® and Helly Hansen®. Kontoor Brands is a purpose-led organization focused on leveraging its global platform, strategic sourcing model and best-in-class supply chain to drive brand growth and deliver long- term value for its stakeholders. Job Posting: Join the Wrangler® team and step into a legacy built on authenticity, grit, and purpose. Since 1947, Wrangler has pioneered iconic workwear and Western-inspired apparel—designed with durability, innovation, and real-world function at its core. From rodeo arenas to everyday life, our products are trusted by those who demand performance, comfort, and timeless style. Today, Wrangler continues to evolve, blending its rich heritage with modern fits, fresh designs, and contemporary style that resonates with a new generation of customers. With legendary pieces like the 13MWZ jean at its core, the brand seamlessly connects tradition with what’s next. If you're passionate about delivering exceptional experiences and representing a brand that honors its roots while embracing the future, Wrangler is where you belong.

Summary: The Brand Specialist is responsible for creating an engaging, storytelling experience for every customer who walks through the door—helping them find the right fit, style, and product in the moment. This role serves as a product expert, delivering elevated service through deep product knowledge and personalized recommendations. Brand Specialists complete extensive product training and play a key role in driving sales through meaningful customer interactions and brand storytelling. Kontoor values all perspectives and encourages candidates with different backgrounds, experiences, and ways of thinking to apply.

Customer Experience and Selling Excellence Create a welcoming and engaging environment by initiating conversations with every customer. Deliver a personalized shopping experience by understanding customer needs and providing tailored product recommendations. Use storytelling to communicate product features, benefits, and brand heritage in a compelling way. Assist customers in fitting rooms and guide them through outfitting and purchase decisions. Consistently achieve individual sales goals and contribute to overall store performance. Build brand loyalty by promoting loyalty programs and creating memorable customer interactions. Product Knowledge and Expertise Develop and maintain deep knowledge of all products, including features, fits, materials, and performance benefits. Complete all required training programs and continuously stay current on new product launches and trends. Serve as a go-to resource for product knowledge, supporting teammates when needed. Confidently educate customers to help them make informed purchase decisions. Store Standards and Operations Maintain visual merchandising standards to ensure the sales floor is clean, organized, and presentation ready. Support daily store operations, including replenishment, recovery, and maintaining product flow. Address customer questions or concerns in a professional and solution-oriented manner. Ensure adherence to company policies, procedures, and loss prevention standards. Participates in Loss Prevention Audits, understands and complies with company loss prevention policies to minimize store shrink.

Competencies: Bold Accountability: Guides the team by delegating tasks, following up and ensuring shift goals and priorities are achieved Customer Centric Innovation: Leads the team in customer engagement and loyalty while sharing ideas to improve selling effectiveness. Empowered Collaboration: Supports Store Manager by sharing ideas and encouraging a environment of feedback, creativity, and learning by sharing best practices and asking for feedback. Global Agility: Demonstrates and encourages the team to be flexible in responding