Senior Associate, Strategy

Agency: UM Job Function: Strategy and Planning Job Subfunction: Strategy Job Description:

Overview   We seek a junior strategist who will support the Strategy Director in developing communications strategy for key brands within   our client portfolio .     This role will   identify   insights across culture, category, consumer, and connections to form the basis for strategic planning.  By focusing on why people think,   feel   and act the way that they do, the    Sr. Associate, Strategy  will help create communication strategies and ideas that build Cultural impact, Community relevance and Commerce connection for the brand.   Strategists at UM are ‘visionary architects’, building campaigns and insights at the intersection of science (data) and art (creativity), therefore this individual will be a strategic leader working in close partnership with team members across Planning, Analytics, Investment and Studios (content & partnerships) to deliver fully integrated campaigns.  They will also collaborate with integrated client teams - including in-house creative, PR, etc.   This role will also secondarily support the Research   Director   on   pursuing the ‘why’ and the ‘how ’.   They   are responsible for   ensuring projects are completed in   a timely   fashion, managing vendor relationships, and analyzing data to glean meaningful and actionable insights.

Become the expert and champion of UM’s proprietary data tools, syndicated research (Simmons-MRI, GWI, etc.) and have a knack for desktop research to uncover compelling insights within Culture, Communities and Commerce   Support in the development of UM’s consumer profiling for core HVAs (high value audiences) including synthesis of consumer data and   storytelling   Maintain deep understanding of the business, brand, target audiences and   categor y     Support the Direction in developing Strategic Blueprints that articulate the insights, strategic pillars and media imperatives for   campaigns   Collaborate in the creation, selling and execution of activation ideas ;   Actively participate in ideation sessions with integrated planning   tea m   Assist in crafting RFPs (requests for proposals) that are both inspiring and strategic, and stay involved in evaluating/shaping partner   submission s   Partner with planning and investment teams to effectively pull-through strategy into media ideas and   tactics     Package insights, strategy, and activation ideas for simplicity and clarity   and a ssist in crafting compelling narratives across any client-facing   presentations   Develop effective and inspiring working relationships within agency team and with senior   clients     Required Skills and Experience    Enthusiastic consumer of, and curiosity about, pop culture and the ever-changing media landscape   Persuasive with outstanding written and oral communication skills   Comfortable with pulling, analyzing and applying data to support their   thinking   Basic understanding of major desktop research tools ( i.e.   Google Trends) and qualitative research techniques     Desired Skills and Experience    Previous experience at a media agency, creative   agency   or digital agency (1-2 years is ideal). That said, proven strategic comms ability and understanding of consumer behavior is most important, so please apply if you feel this is you.   Demonstrated   creativity   Independent, efficient and prospers in fast paced   environment   Proven ability to simplify the complex and focus on the points that matter   most   

 Sr. Associate Budgeted Salary: 66,500 Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already