Sr Manager, ZYN Brand & Creative Insights

Sr Manager, ZYN Brand & Creative Insights-Stamford,CT



Be a part of a revolutionary change!

At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.

With huge change, comes huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.

Our U.S. headquarters in Stamford, Connecticut, is at the center of it all—just steps from the Metro‑North station with direct access to New York City, and connected to a national network of teams driving impact across the country.

This position owns the U.S. consumer learning and foresight agenda for ZYN's smoke-free portfolio, converting adult consumer, brand, category, and market intelligence into decisions that drive awareness, trial, adoption, and retention.

• Own the ZYN Learning Agenda: Lead the annual U.S. ZYN insights roadmap, translating business priorities into targeted research that informs brand, product, commercialization, acquisition, adoption, and retention decisions

• Lead End-to-End Consumer Research: Design and manage quantitative and qualitative research among legal-age nicotine users, overseeing study design, vendor management, analysis, and reporting while ensuring methodological rigor and regulatory compliance

• Drive Commercial Growth Through Insights: Evaluate consumer feedback and key initiatives across the ZYN consumer journey, identifying opportunities to enhance execution, consumer experience, acquisition, adoption, and retention

• Embed consumer and market intelligence into brand, product, and commercial strategies, influencing stakeholders and ensuring insights translate into measurable business outcomes

• Champion Consumer-Centricity: Foster a culture of curiosity & consumer focus by sharing insights, emerging trends, and compelling storytelling that strengthen organizational understanding of consumer needs and behaviors

• Collaborate with measurement & optimization, revenue growth management, and analytical teams to develop a comprehensive understanding of how the brand is being received in market

• Bachelor's in Business, Marketing, Psychology, Sociology, Research, or related.

• 10+ years of experience in consumer insights within CPG manufacturers and/or consumer research agencies, or marketing agency strategic planning roles

• Mastery of quantitative & qualitative methodologies (segmentation, ad effectiveness, panel, ethnography, brand equity, focus groups, IDIs, brand tracking, product research)

• Ability to connect signals across primary, syndicated, and behavioral data into business recommendations

• Excellent storytelling, executive communication, stakeholder-influencing skills

• Experience with BI and dashboarding tools

• Applied AI/GenAI and agile research experience

• Legally authorized to work in the U.S

Annual Base Salary Range: $176,000-$220,000