Web & BI Analytics Engineer

Entain India is the engineering and delivery powerhouse for Entain, one of the world's leading global sports and permissible gaming groups. Established in Hyderabad in 2001, we've grown from a small tech hub into a dynamic force, delivering the latest software solutions and support services that power billions of transactions for millions of users worldwide. Our focus at scale drives us to create technology that supports Entain's mission to lead the change in global sports and permissible gaming sector. At Entain India, we make the impossible possible, together.

You will sit at the intersection of web analytics and business intelligence, bridging digital performance data with broader business reporting. The Analytics Engineer (Web & BI Analytics) will be the focus point. The focus point is on the end-to-end analytics pipeline for web and marketing data. This pipeline spans from Google Analytics and digital platforms through to dashboards and insights in Looker, Power BI, and Omni Analytics. We ask that your expertise in web analytics, digital marketing measurement, and BI visualisation tools. You will not only develop reporting, but to interpret digital behaviour data, measure campaign effectiveness, challenge assumptions, and accomplish relevant outcomes for Product, Marketing, and Certified Risk Manager teams.

Extract, manipulate, and analyse large datasets from Snowflake using SQL, turning data into clear, applicable insights, not just outputs. Implement Google Analytics (GA4) tracking across web properties, ensuring accurate data collection, event taxonomy, and tag management through Google Tag Manager (GTM). Build dashboards solutions in Looker, Power BI, and Omni Analytics, ensuring they are scalable, reliable, and widely adopted by the business. Develop reporting models that integrate web analytics data (Google Analytics, ad platforms) with primary data (player activity, revenue) to provide a unified view of digital performance. Oversee marketing analytics reporting - measure campaign effectiveness, attribution, conversion funnels, and Return on investment across paid and organic channels. Analyse user behaviour and digital journeys (acquisition, activation, retention) to identify optimisation opportunities for Product and Marketing teams. Translate business questions into structured analysis, delivering concise and impactful insights to Product, Marketing, and partners. Contribute to the development of self-serve analytics, helping teams independently access and explore digital performance data. Work with Data Engineering, Marketing Technology, and Product teams to improve data availability, quality, and usability of web and digital data sources. Monitor and increase web analytics implementations, identifying gaps in tracking, data quality issues, and opportunities for richer data capture. Challenge assumptions, identify opportunities, and propose data-driven solutions to business problems.

Essential: A degree in Statistics, Economics, Mathematics, Computer Science, Marketing, or related field. 3+ years' experience in web analytics, marketing analytics, or BI roles. Advanced SQL skills, with the ability to query large datasets in Snowflake or similar cloud data warehouses. Solid hands-on experience with Google Analytics (GA4) - implementation, configuration, event tracking, audience building, and reporting. Proficiency in Looker (including LookML) - building explores, dashboards, and maintaining semantic models. Proficiency in Power BI (including DAX) - building reports, data models, and calculated measures. Understanding of digital marketing measurement - attribution models, conversion tracking, campaign performance analysis, and funnel analytics. Working knowledge of Git and version control workflows. Fluent level of written and spoken English. Desired: Experience with