Influencer and Community Brand Manager

Job Location LISBON GENERAL OFFICE Job Description Passionate about growing brands through creators, culture, and conversation? Join us as we take this capability to the next level at P&G.     We’re building a new Influencer & Community team within our Brand organisation — and you’ll be at the heart of it, playing a central role in how our brands come to life through creator partnerships, relevant content and real consumer conversations across Portugal .     Overview of the role:     As Influencer & Community Manager you’ll own end-to-end influencer partnerships, strategy and execution — from insight generation and talent selection to content delivery and performance optimisation — driving brand relevance, trust, and measurable impact across P&G’s portfolio.     Alongside this, you will also ensure these creator-led moments continue to live beyond campaigns, contributing to ongoing conversation, advocacy, and community engagement across platforms like TikTok, Instagram, YouTube, and Reddit.     Working closely with Brand, Media, and PR teams, you’ll bring global strategies to life in a way that is locally relevant, culturally sharp, and built to perform. You’ll also help shape how we use cutting-edge tools and AI to unlock the next generation of brand building.     This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth .     What You’ll Do     Influencer & Creator Strategy & Execution   Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance   Identify, vet and onboard creators across tiers (micro, macro, celebrity, experts)   Build and manage relationships with creators, agents, and talent partners   Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation     Community Engagement & Advocacy   Engage with audiences across key platforms, bringing campaigns to life through real-time conversation and turn creator content into ongoing engagement and advocacy   Monitor sentiment, manage risks and escalate issues where required   Develop and maintain community guidelines, response frameworks, and escalation protocols   Drive UGC and advocacy programmes , encouraging participation and amplifying consumer voices     Content & Social Ecosystem Integration   Collaborate with Brand and Creative teams to shape social-first content strategies and calendars, ensuring influencer, UGC, and brand content work together as a connected ecosystem   Identify high-performing content for cross-channel amplification (organic + paid)   Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed     Social Listening, Trends & Insights Monitor social conversations, trends, and competitor activity   Leverage social listening and AI tools (e.g., internal tools, platform dashboards) to generate insights   Translate insights into actionable recommendations for content, creators, and campaigns and share learnings and best practices across local and regional teams     Governance, Compliance & Best Practices   Ensure all content and partnerships align with brand guidelines, platform best practices, and Portugal advertising regulations   Provide guidance to internal teams and creators on disclosure and compliance standards     What we offer you:   Competitive salary + flexible benefits.   Employee stock ownership and savings plan with company contributions.   Health insurance, pension plan, and life insurance.   2 2 vacation days .     Relocation support if needed .   Continuous learning and development opportunities.   Meaningful work from Day 1: The opportunity to work with some of the world’s most recognized consumer brands and help shape how they connect with the next generation of