Congress Engagement Strategy Manager

The Congress Engagement Strategy Manager owns the strategic design, governance, and optimization of Genentech’s congress strategy for our Therapeutic Areas. Acting as the single congress strategist for their therapy area (TA), the Engagement Strategy Manager reads the portfolio and pipeline, sets the congress calendar, and defines the objectives, format, and engagement approach for each congress before handing clear plans to th operational partners who deliver them.   This is a senior, partnering role. The Engagement Strategy Manager works hand in hand with Medical Affairs, Brand, and other cross-functional leaders to align narrative and messaging across cross-functional, multi-brand, and TA-level congresses, and to ensure every congress presence is purpose-driven, appropriately structured, and positioned to deliver meaningful outcomes for Genentech and for participating HCPs.    The Engagement Strategy Manager brings deep therapy-area knowledge, strong scientific fluency, and a firm command of HCP engagement governance. Working closely with the Business Product Owner / Manager (BPO/BPM) and Event Operation Manager, this role connects scientific priorities to congress strateg, and continuously captures insights and performance learnings to sharpen future congress strategy and improve the effectiveness and efficiency of the TA’s congress program.

1. TA Congress Strategy Optimization Develop a broader therapy-area congress strategy tailored to TA needs, brand maturity, and product life cycle Read the portfolio and pipeline to anticipate demand, the right congresses to prioritize, and timing across the year Set the congress calendar for the therapy area and define the presence type and objectives for each congress Support the definition of measurable congress objectives that align to TA and brand strategy Translate standardized congress engagement products and cross-functional demand into TA-specific congress scope and activation plans 2. Stakeholder Orchestration Ensure brand, medical, and other functions are coordinated so that narrative and messaging align at cross-functional, multi-brand, and TA-level congresses Act as the primary strategic partner for Medical Affairs, Brand, and other functional leaders on TA congress strategy Orchestrate cross-brand and functional congress presence to optimize effectiveness and cost Provide guidance on congress vendor strategy and governance (e.g., booth/exhibit vendors, meeting planners, housing and travel partners) Collaborate with the Event Operations Manager and BPO/BPM to activate TA, brand, and medical needs, and to ensure congress readiness for delivery 3. HCP Engagement & Governance Ensure congress-related HCP engagements are appropriately classified (for example, promotional or non-promotional) and aligned with HCO engagement standards Provide guidance to keep congress intent aligned with internal policies and compliance frameworks, and act as an escalation point for congress-related collaboration considerations 4. Insights Ensure TA-level congress strategy and congress-level objectives are defined and documented Provide data-driven performance overviews of TA congress program health Collaborate with the BPO/BPM to measure congress performance against TA strategic objectives Synthesize insights across congresses to refine future congress strategy, and share structured feedback with Execution Leads to improve future congress activation quality 5. Society & Omnichannel Engagement Integration Serve as the connective layer between congress strategy and Genentech’s broader omnichannel and product ecosystem, ensuring congress presence complements CRM, digital, and other engagement channels rather than operating in isolation Maintain working fluency in end-to-end HCP customer journeys, understanding how congress touchpoints fit within pre-congress, onsite, and post-congress omnichannel engagement  Partner with product and platform owners