Manager, Sports Marketing (Basketball)

POSITION OVERVIEW At adidas, we never launch a product unless we consider it perfect. Our teams combine creativity, consumer insight, cultural intelligence, and commercial expertise to create experiences that connect sport with the culture it inspires. As Manager, Sports Marketing (Basketball), you will help drive the sustainable growth and development of adidas Basketball through the strategic management of NBA team and league partnerships. You will build trusted relationships, maximize partnership opportunities, and translate key basketball moments into meaningful brand impact. You will lead day-to-day engagement with NBA team partners and the NBA league office while developing activation strategies that strengthen adidas Basketball across the broader basketball ecosystem. Through strong partnership management, negotiation, and strategic planning, you will ensure adidas delivers against contractual commitments while identifying opportunities to deepen brand relevance and partnership value. Working across Sports Marketing, Creative, Product, Communications, and other key stakeholders, you will connect partnership priorities with broader adidas Basketball strategies. This role is strategically important in strengthening relationships across the NBA, amplifying brand storytelling, and creating impactful experiences for athletes, partners, and consumers.

KEY RESPONSIBILITIES • NBA Team Partnerships: Serve as the primary point of contact for NBA team partnerships, managing day-to-day relationships with team marketing, business development, merchandising, and other key stakeholders. • League Partnership Management: Lead and maintain the adidas Basketball relationship with the NBA league office, coordinating league-level marketing initiatives, compliance requirements, and co-branded opportunities. • Partnership Execution: Negotiate and execute partnership deliverables with NBA teams, ensuring contractual commitments are fulfilled and adidas brand standards are maintained across activations and assets. • Strategic Planning: Develop and manage annual partnership calendars that align key NBA moments, including tip-off, All-Star, Playoffs, and Draft, with the broader adidas Basketball marketing strategy. • Activation Strategy: Design and implement holistic partnership activation strategies with internal and external stakeholders to maximize brand relevance and impact. • Cross-Functional Collaboration: Partner with Creative, Product, Communications, and other teams to develop partnership-driven content, storytelling, and co-marketing programs across the NBA ecosystem. • Performance Management: Track and evaluate the performance and return on investment of NBA team and league activations, providing leadership with actionable insights and opportunities to strengthen partnership impact. • Basketball Intelligence: Monitor NBA policies, team landscape changes, and competitive partnership activity to identify emerging risks and opportunities and inform adidas Basketball strategy. • Brand Representation: Represent adidas with integrity, professionalism, and credibility in relationships with athletes, teams, league partners, and other external stakeholders.

REQUIRED QUALIFICATIONS • Four-year college or university degree, with an emphasis in marketing or business preferred, or an equivalent combination of education and relevant experience. • Eight years of relevant experience in Sports Marketing, Brand Communications, athlete partnerships, or related disciplines. • Deep understanding of Sports Marketing, athlete partnerships, and the professional basketball ecosystem. • Strong communication and presentation skills with the ability to engage effectively across internal and external audiences. • Strong interpersonal capabilities, including negotiation, influence, relationship management, empathy, adaptability, and persuasion. • Demonstrated knowledge of data analysis, business