Business Analytics Consultant - Marketing & Customer Analytics

Overview At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success. As a Business Analytics Consultant within PNC's Data, Modeling and Analytics organization, you will be based in Tysons Corner or Vienna, VA or Pittsburgh, PA.

Overview: The Business Analytics Consultant on PNC’s Customer Interaction Management Strategy & Analytics team will play a supporting role in accelerating profitable marketing growth by developing, applying, and scaling next-best-everything decisioning optimizations. The role leverages customer behavior, marketing performance, and business data to identify opportunities, quantify impact, and deliver analyses that drive business outcomes in partnership with stakeholders across the organization. The Business Analytics Consultant will generate key data frames and data sets that inform decision inputs, including algorithm refinement, value frameworks, propensity models, constraints, and business rules and campaign performance. Preferred skills and experience: • 2+ years of experience in marketing, customer, or decision analytics (preferably in financial services), with demonstrated strong results orientation, and/or indicate progress tackling complex problems–Pegasystems CDH experience is advantageous. • Success in this role requires strong analytical skills, a self-starter mentality, and a relentless focus on leveraging data and insights to quickly answer key business questions. • Focuses on achieving significant business results rather than seeking unwarranted perfection. They proactively recognize and communicate obstacles, and succinctly convey analytical insights to highlight business and customer implications. PNC is an in-office company that fosters a supportive culture where employees can thrive and achieve balance. We encourage candidates to connect with their recruiter and hiring manager to understand workplace expectations and ensure the role aligns with their goals.   PNC will not provide sponsorship for employment visas or participate in STEM OPT for this position.

Leverages analytical tools to provide business and technical expertise for the analytics process, tools and applications for a business function or business unit to create data driven solutions. Recommending appropriate performance measures to be produced including lifts, efficiencies, confidence intervals, and other statistical metrics. Analyzing and processing data, building and maintaining models and report templates, and developing dynamic, data-driven solutions. Providing business clients with detailed, actionable reports documenting the findings from, data processing, and data analysis. Consulting on using business intelligence data for predictive analytics and facilitating implementation of new tools and data marts. PNC Employees take pride in our reputation and to continue building upon that we expect our employees to be: Customer Focused - Knowledgeable of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and able to leverage that information in creating customized customer solutions. Managing Risk - Assessing and effectively managing all of the risks associated with their business objectives and activities to ensure they adhere to and support PNC's Enterprise Risk Management Framework.

Successful candidates must demonstrate appropriate knowledge, skills, and abilities for a role. Listed below are skills, competencies, work experience, education, and required certifications/licensures needed to be successful in this position.

Analytical Thinking, Business Intelligence (BI), Concept