Director, Innovation & Growth Marketing

Journey with us!   Combine your career goals and sense of adventure by joining our  incredible  team of employees  at  Royal Caribbean Group .   We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

W e  are proud to be the  vacation-industry  leader with  global brands   —  including Royal Caribbean International, Celebrity Cruises and Silversea Cruises —  the most innovative fleet and private destinations, and the best people .  Together, w e are  dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

This position will be working onsite from Miami.

Position Summary :   The Director, Commercial Marketing sets the strategy and provides senior leadership for market planning and commercial activations across Celebrity Cruises. This role owns the vision for how pricing, promotions, retail  moments, and omnichannel marketing come together to support the business cycle — ensuring every deployment has  the right strategic support, that plans exist for periods of underperformance, and that the organization can pivot quickly  when results shift in real time. The Director also leads destination marketing and promotional marketing for the Celebrity brand, ensuring itinerary and destination storytelling work hand-in-hand with commercial and promotional strategy to drive demand, and leads the strategy behind the brand's database growth, supporting its execution across the organization. The Director leads and develops the Commercial Marketing team, while personally driving strategic alignment across Marketing channel owners, Sales, Revenue Management, and Business Intelligence. The role also owns deployment communication across the organization and works in close, ongoing collaboration with Web, Trade, and Revenue Management to keep marketing and promotional strategy aligned with revenue targets. This is a senior, highly cross functional leadership role for someone who can set commercial marketing and campaign strategy at the portfolio level, translate it into a clear operating plan for the team, and represent that strategy creatively and credibly in front of executive leadership.

Essential Duties and Responsibilities :   • Own the commercial marketing and campaign strategy across all commercial activations, ensuring every initiative ladders up to brand, revenue, and demand-generation goals. • Lead destination marketing and promotional marketing for the Celebrity brand, ensuring itinerary and destination storytelling reinforces commercial and promotional priorities. • Lead the strategy behind the brand's database growth, partnering with Marketing, Ecommerce, and IT/Data teams to support execution and ensure the database strategy fuels commercial and promotional targeting. • Set the strategic direction for the annual promotional calendar, targeted offers, affiliate partnerships, and retail  moments; direct the team in translating that strategy into executable plans. • Lead, coach, and develop the Commercial Marketing team, reviewing and approving plans, briefs, and terms & conditions before they go to market. • Serve as the senior escalation point for integrated go-to-market plans, ensuring regional products stay on track and  intervening with a clear strategic response when they are not. • Partner with senior leaders across Marketing, Sales, Revenue Management, Ecommerce, and Business Intelligence  to build the strategic, cross-departmental response plans that address underperformance quickly and decisively. • Lead deployment communication across the organization, ensuring Web, Trade, Revenue Management, and other  key stakeholders stay aligned on itinerary, pricing, and promotional changes as they happen. • Drive close, ongoing collaboration with Web, Trade, and Revenue Management to ensure marketing and promotional strategy stays