Sr Manager, Market Research

Career Category Marketing Job Description Senior Manager, US Market Research Business Analytics & Insights (BAI) Location: Deerfield, this is a flex commuter/hybrid role Role Purpose The Senior Manager, US Primary Market Research is a strategic thought partner to brand and cross‑functional teams , responsible for generating rigorous, business‑relevant insights that inform brand strategy, execution, and decision‑making. In an environment enabled by data integration via Amgen’s MRAgent platform, this role focuses less on managing research outputs and more on owning insight judgment, meaning, and impact —ensuring data is interpreted correctly, synthesized effectively, and translated into clear strategic guidance.

Strategic Thought Partnership Serve as the primary PMR (Primary Market Research) thought partner to the Commercial team (primarily brand teams), guiding the framing of business questions and translating insights into implications for brand strategy and execution. Act as an internal consultant , helping stakeholders move from data to decisions by identifying the “so what” and “now what.” Support key annual activities (e.g., brand planning, executive reviews, budgeting, business cases) with objective, insight‑driven guidance. Insight Generation & Interpretation Lead the interpretation and synthesis of primary market research findings, leveraging standardized dashboards, analytics tools, and AI‑enabled capabilities (e.g., MRAgent). Go beyond descriptive findings to surface insights, risks, opportunities, and strategic tradeoffs . Integrate learnings across studies, time periods, and data sources to provide a coherent view of brand and portfolio performance. Data & Business Rule Ownership Own KPI definitions, business rules, and analytic intent for assigned brands and studies, ensuring clarity, consistency, and longitudinal integrity. Ensure that changes to questionnaires, metrics, or data cuts are intentional, documented, and aligned with relevant partners. Maintain high standards for data quality, methodological rigor, and trend continuity .

Leadership & Development Partner with other PMR and CD&A team members, developing strategic thinking, analytical judgment, and stakeholder confidence. Coach other PMR team members when needed, to help shape their skills and to provide business context to ensure more rounded analyses. Guide teams on how to effectively leverage modern tools and analytics while maintaining strong research fundamentals. Work with their Director to prioritize and balance business asks, to ensure focus on the highest‑value insight opportunities. Stakeholder Enablement & Change Leadership Manage expectations with stakeholders regarding self‑service insights vs. value‑add PMR partnership . Facilitate strategic discussions rather than presenting findings, especially in environments where stakeholders have direct data access. Support adoption and effective use of new research tools and ways of working. Capability & Process Advancement Contribute to the continuous evolution of PMR (Market Research) capabilities, methodologies, and tools. Identify opportunities to improve efficiency, consistency, and impact of primary market research across brands. What Success Looks Like A successful Senior Manager: Is sought out for judgment and strategic guidance , not just data Delivers insights that change thinking and inform decisions Elevates team capability while increasing efficiency Maintains PMR’s credibility and relevance in a democratized data environment Balances rigor with speed, and consistency with flexibility Basic Qualifications Doctorate degree and 2 years of experience in market research, or related functions OR Master’s degree and 4 years of experience in market research, or related functions OR Bachelor’s degree and 6 years of experience in market research or related functions Preferred Qualifications Experience in pharmaceutical or life sciences