Associate Director, Addressable Investment

Agency: Omnicom Media Job Function: Media Job Subfunction: Performance Media Job Description:

Overview   We are strategic partners invested in shared outcomes who create lifetime customer value across addressable media. Responsible for delivering and developing successful media programs through addressable planning and total path optimization across all addressable channels. Provides guidance on audience strategies, optimization approach, and campaign architecture and serve as a key lead in the expansion of relationships and/or revenue opportunities with marketers. Develops and provides key reports on all aspects of reporting necessary to deliver performance on a campaign.

Serve as a resource for Managers, Senior Specialists, Specialists and Associates for advice and counsel as well as career development, training and motivating the team   Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives   Become an expert in the client’s business and builds trusted partnerships with all levels of clients   Develop, document, and implement Paid social media best practices within client accounts ; Stay on top of the latest digital trends, innovations, and opportunities.   Oversee Asana for task management and team collaboration   Key participant in strategic media planning and execution   Accountable for oversight of team structure and all day-to-day operations within the team for Paid Social   Recognize and act on opportunities to grow business   Develop, document, and implement Paid social media best practices within client accounts   Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)   Oversee client budgets to ensure plans do not exceed Media Authorizations ; Responsible for reporting budget plans and commissions to internal finance teams     Required Skills and Experience    Substantial experience in account management, planning, and/or performance media experience   Very strong experience in developing robust, creative, and innovative paid social, paid search, or programmatic media programs Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.   Extensive experience writing and presenting relevant information   Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.   Demonstrated ability to grow junior talent and help develop team skills / careers   Knowledge of major social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams     Desired Skills and Experience    Advanced ability to anticipate, recognize and clearly define problems using various techniques to systematically analyze , weigh alternatives and propose solutions       Experience with managing existing business relationships, partnerships, and alliances internally and externally       Proven ability to assess and rank issues and tasks in order of importance for taking action       Intermediate/advanced k nowledge of technology or measurement ad tech solutions, including platforms      Wage and Benefits We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. The salary range for this position is posted below. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill