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Title Social Manager, Film

Netflix

Los Angeles,California,United States of AmericaSenior$177k – $306k/yrH-1B sponsor company
Sign in to applyVerified 1h ago
Location
Los Angeles,California,United States of America
Work model
On-Site
Level
Senior
Salary
$177k – $306k/yr
H-1B history
80 approvals (FY2023)

About this role

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The social team at Netflix is on the pulse of conversation among our consumers - not just listening, but participating in and starting thoughtful, hilarious, exciting discussions with fans across social. We’re looking for a social expert to reach and connect with all kinds of movie lovers, from cinephiles and armchair critics to YA and rom-com fans to best support our film titles.

Title Social Managers are responsible for the entirety of a social campaign on their assigned titles and slates. They not only understand social marketing and the digital landscape, but also the unique Netflix social ecosystem and finding the most effective way to translate our title strategies across that ecosystem. They must work well cross-functionally to align social strategy to larger marketing strategies and communicate specific social goals effectively to all partners. Their goal is to make titles break through on social, to generate interest and ultimately conversation - delivering the full suite of content to support a title across the totality of the planned social ecosystem for the entire duration of a title campaign .

We are seeking a highly driven, self-motivated person who loves movies and the culture around them. You are always learning and testing new ideas. You are comfortable scrutinizing your own ideas, and you are always the first to ask “how could this have been better?” This job will require you to juggle many different kinds of short- and long-term tasks including coordinating with different parts of the company, producing and giving notes on video creative, copywriting, defining high-level strategy for titles, and much more — and nimbly move through all these responsibilities with ease. Above all, you have impeccable taste, great ideas, and the passion, energy, and creative ambition to see it all through.

Key Responsibilities

* Social Strategy

* Responsible for a film’s social strategy, aligned with the overall marketing campaign strategy. This is inclusive of target audience, social creative, content distribution across the Netflix social ecosystem and, if necessary, the creation of title social pages.

* Manage the launch of key marketing assets across social.

* In addition to films, assigned to larger, slate-level marketing initiatives and multi-title campaigns to lead social strategy and execution in partnership with key internal stakeholders.

* Use internal and external social analytics and other internal data to inform strategy, iterate creative, and constantly learn to improve future campaigns.

* Social Strategy Communication

* Main point of contact regarding social strategy and social creative across Marketing, Publicity, Content and other teams working against title or slate-level initiatives.

* Responsible for working closely with the team that oversees the social platforms to align on social strategy for films to accurately represent the full strategy to key partners and other stakeholders.

* Creation and Distribution of Social Content

* Responsible for the full suite of content to support a title across the totality of the planned social ecosystem for the entire duration of a title campaign, and delivering finalized content to our proprietary scheduling system.

* Work closely with marketing, production, and talent partners to craft content capture strategy, plan around talent, and decide executional needs (content days, on set capture, marketing shoots etc.).

* Work with retainer agencies to source additional social content.

* Collaborate with the team that oversees platforms to ensure best practices for social

Listing verified 1h ago. Applications go through the company's official careers site.

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