Engagement Strategist

McKesson is an impact-driven, Fortune 10 company that touches virtually every aspect of healthcare. We are known for delivering insights, products, and services that make quality care more accessible and affordable. Here, we focus on the health, happiness, and well-being of you and those we serve – we care. What you do at McKesson matters. We foster a culture where you can grow, make an impact, and are empowered to bring new ideas. Together, we thrive as we shape the future of health for patients, our communities, and our people. If you want to be part of tomorrow’s health today, we want to hear from you. The Engagement Strategist develops and executes member engagement strategies that drive awareness, adoption, and behavior change across healthcare solutions. This role partners closely with Product Management, Engineering, Analytics, Operations, and Commercial teams to ensure engagement experiences are integrated throughout the product lifecycle—from discovery and design through launch and optimization. By   leveraging   member insights, engagement data, and journey analytics, the Engagement Strategist helps improve member experiences, increase product adoption, and support business growth.

Design and manage end-to-end member engagement strategies across the healthcare journey, including awareness, prescription savings, care navigation, medication adherence, and condition management.    Partner with Product Managers during product discovery and planning to define engagement strategies, customer journeys, and adoption approaches before development begins.    Develop customer journey maps, channel strategies, campaign architectures, and activation plans that support product adoption and member engagement goals.    Build, launch, test, and   optimize   multi-channel engagement campaigns across email, SMS, web, mobile, and direct mail channels.    Analyze   campaign , adoption, and engagement metrics to identify opportunities for improvement and recommend data-driven enhancements.    Collaborate with Analytics teams to develop reporting and measurement frameworks that   provide   actionable insights into member behavior and engagement performance.    Partner with Product, Engineering, Operations, Client Success, and Commercial teams to ensure engagement strategies are effectively implemented and   optimized .    Present engagement strategies, journey designs, and performance insights to internal stakeholders and external clients.    Identify   opportunities to improve member experiences, increase adoption, and support business   objectives   through new engagement programs and initiatives.    Manage relationships with external vendors and partners supporting engagement initiatives and campaigns.    Must-Have Requirements   Bachelor’s degree or equivalent professional experience.   4+ years of experience in engagement strategy, customer experience, lifecycle marketing, product marketing, healthcare communications, or   a related   field.    2+ years of experience developing and   optimizing   multi-channel engagement programs   utilizing   at least three communication channels (e.g., email, SMS, web, mobile applications, or direct mail).   2+ years of experience analyzing engagement, campaign, adoption, or customer behavior metrics and applying findings to improve outcomes.   2+ years of experience partnering with Product Management, Technology, Analytics, or Operations teams in a cross-functional environment.    Experience managing multiple concurrent projects with competing priorities and deadlines.    Experience presenting recommendations, strategies, and results to stakeholders at multiple organizational levels.   Proficiency   with Microsoft Excel, PowerPoint, and Word in a professional environment.    Experience using customer relationship management (CRM), marketing automation, or engagement technology platforms.