Director, Global Blis Marketing T-Ads

T-Mobile is in pursuit of exceptional talent to join our executive team. We’re committed to excellence and innovation, and we are on the lookout for a leader who can steer our company towards new heights of success. In this pivotal role, you will be responsible for driving strategic initiatives and leading a talented team of professionals. The ideal candidate will possess a proven track record of success, demonstrating a keen ability to navigate complex challenges and capitalize on emerging opportunities. As a key member of our executive team, you will play a crucial role in shaping and executing our organizational strategy and contributing to our continued growth and market leadership. Join us in our commitment to driving innovation, inspiring collaboration, fostering a positive company culture, and achieving unparalleled success. Blis is T-Mobile's omnichannel DSP, powered by exclusive first-party mobile network data and programmatic technology that gives marketers access to audiences and inventory unavailable anywhere else. As Director of Marketing, you'll own global strategy for Blis, defining differentiated positioning, leading go-to-market execution, and growing the platform's presence with agencies and brand marketers worldwide. Working closely with Product, Sales, and regional teams, you'll drive the marketing programs, campaigns, and assets that fuel pipeline generation, product adoption, and revenue growth. This is a rare chance to shape the trajectory of a high-priority business backed by one of the most recognized brands in the country! Own global marketing strategy for Blis Define and execute global marketing strategy for the Blis omnichannel DSP, aligned to revenue growth, product adoption, and market expansion goals Establish clear positioning and differentiation within the competitive DSP and omnichannel landscape Ensure alignment between marketing priorities, product roadmap, and commercial objectives Lead go-to-market strategy and execution Partner with Product and Sales leadership to develop and execute go-to-market strategies for new capabilities, features, and solutions Drive product launches, adoption programs, and ongoing demand generation efforts Ensure consistent, high-quality messaging across all customer touchpoints and channels Drive global brand and narrative consistency Define and maintain a cohesive brand and messaging framework for Blis across regions Ensure consistent representation of the Blis value proposition across marketing, sales materials, and external communications Adapt global narratives to reflect regional market dynamics while maintaining overall alignment Lead global marketing execution across regions Coordinate marketing strategy and execution across key regions, partnering with regional teams to drive growth and consistency Scale best practices and ensure efficient execution across markets Align regional marketing efforts to global priorities and performance expectations Support commercial outcomes through marketing programs Develop marketing programs and assets that support pipeline generation, customer engagement, and revenue growth Ensure strong alignment between marketing outputs and sales needs Contribute to high-value opportunities and strategic customer initiatives as needed Measure performance and optimize impact Establish and track KPIs across brand, GTM, and marketing performance (e.g., pipeline contribution, engagement, adoption) Use data and insights to refine strategies, improve effectiveness, and optimize investment The Experience You’ll Bring Bachelor's Degree in Marketing, Business, Communications, or Related Field; Master’s Degree preferred. 10+ years’ experience in B2B marketing across product marketing, brand, and go-to-market functions. 8+ years’ experience leading marketing initiatives or teams within a global or multi-region environment. 4+ years’ experience supporting platform-based or ad tech businesses (DSP, programmatic, or