PR Account Executive

Agency: McCann Job Function: Communications and PR Job Subfunction: Public Relations Job Description: Are you a Senior PR Account Executive or experienced Account Executive looking to make that next move? Would you love the chance to get stuck into some bigger campaigns, in a team where you'll have every opportunity for your PR career to really take off? Brilliant. Let's talk. The McCann Central team is looking for someone to join its consumer PR team. You’ll be comfortable working across a varied portfolio of retail, home & interiors, travel and lifestyle brands sharing a passion with our clients on understanding how businesses work and how to communicate across PR and Social channels with clarity and creativity. You’ll be working alongside some of the most creative talent in the region at the world’s most effective and creative agency, with responsibility for supporting a portfolio of well-established, national B2C accounts. Why would you want to work here? McCann Birmingham is one of the UK’s largest integrated agency's - over 200 individuals working together to help brands play a meaningful role in people’s lives. We are also part of McCann, a global agency network that delivers culture-shaping work for some of the world’s biggest brands. And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So creativity really is at the forefront of everything we do. We’re a team of passionate creatives, strategists and engineers from a wide mix of backgrounds. But there’s a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide and our process knowledge is deep, we are all still learning every day.

Responsibilities will include, but not be limited to: Newsjacking on a daily basis for clients spotting opportunities to comment or provide a case study, securing product placement for a range of clients from lifestyle, to property to interiors brands Face-to-face or teams calls providing status updates to clients, presenting new plans and proposals working alongside an Account Manager or Account Executive, ensuring actions are captured and using your project management skills to oversee key project deadlines are met Copywriting press releases – understanding how to write for different audiences and different media titles Building great relationships and consultancy skills with clients Media relations and regular sell-ins with key media both national and regional (including organising press trips/desk-drops) Broader PR content creation experience e.g. drafting features; working with social media influencers to execute product campaigns; social media influencer gifting/management; drafting website/social media copy; overseeing photography shoots/briefs Media event planning/invite management e.g. new product/seasonal launches; influencer lunches etc Providing briefs for other departments / external service providers where required Taking part in regular ideation sessions for current clients, coming up with new ideas or suggestions or helping out on new business Helping account managers and directors ensure work is on time and top quality A focus on results e.g. driving coverage levels in focused media titles, driving web traffic, key message tracking etc Reporting & evaluation You will be a confident communicator with a keen eye for detail and strong organisation skills. Good time management and a basic knowledge of the latest B2C digital and social media channels are also a must. This role is the perfect opportunity to develop your skills alongside our award-winning and multi-disciplinary PR team. If this sounds like you and you’re ready to take your career to the next