yoinka

Associate Director, Content (GAP)

Interpublic Group

New York New York United States of AmericaSenior
Sign in to applyVerified 2h ago
Location
New York New York United States of America
Work model
On-Site
Level
Senior
Posted
Aug 7, 2026

About this role

Agency: Omd Job Function: Media Job Subfunction: Media Planning and Buying Job Description: The Associate Director of Content will be responsible for working with the Director of Content, and larger Content team, to manage the client & partner relationships, leveraging and maximizing all media investment to create custom media and content opportunities for clients. The ideal candidate will be meticulously organized, professional, dynamic, results-driven and enjoy a fast-paced environment that is evolving to meet the needs of our blue-chip clients. The candidate will also be creative and culturally in-tune and curious. Communication & project management skills are paramount, as well as a strong understanding of media and brand development. Working knowledge of the entertainment industry and production are a nice to have, but not required.

Responsibilities

Strategic & Functional Lead   Implement TCC’s annual planning process and integrated calendar approach while ensuring alignment with other cross-functional agency teams and client partners  Proactively seek out partners, platforms, technologies, and opportunities driven by brand objectives with media, studio, and independent creator channels to bring to the Director and team for consideration   Effectively story tell and present POV via written materials (briefing strategies, partner briefs, recommendation decks, relevant Award submissions, etc.)   Ensure the consistent implementation of proprietary tools to evaluate and recommend ideas   Understand and implement approved measurement models to justify investment and quantify results from programs, working closely Marketing Sciences counterparts   Consistently support the Director and Group Director with various status updates and support materials to ensure successful communication with Media and Brand clients, as well as agency partners   Execution Oversee seamless execution of all custom content programs from contracts to project management to post program recaps and analytics – including running point on day-to-day execution of custom content programs  Manage internal and external work streams and production process for assigned projects - Build strong relationships with senior level client partners to effectively communicate and mitigate any executional difficulties   Manage various status updates and support materials to ensure successful communication with clients and agency partners on a consistent basis   Serve as the lead point of contact for clients, media partners and integrated agency teams to oversee execution of multiple programs across a calendar year, while ensuring that deal terms are effectively translated into legal agreements   Spearhead the development and oversee the activation of multi-platform distribution plans for programs across linear television, digital, social, as well as new emerging platforms and experiences   Ensure pre, during and post program measurement and optimization plans align to KPIs and are in place for each program activation (in collaboration with Marketing Sciences team)     Team Management   Reporting directly to the Director, you may also support the Group Director directly based on assigned projects and client initiatives.   Oversee development and growth of direct report(s)     Thought Leadership    Offer support to TCC Leadership on new business pitches and marketing collateral on an ad hoc basis; the ideal candidate should be willing and able to pitch in when needed  Provide POV for clients and team members on new technologies and vendor partners   Qualifications  Minimum 5 years’ experience in entertainment and content marketing, integrated partnerships or strategic partnership development with a background in media.   Superior written and verbal communication, interpersonal, and organizational skills, to handle multiple projects simultaneously under tight deadlines flawlessly.   Highly-organized, with the

Listing verified 2h ago. Applications go through the company's official careers site.

← Back to Yoinka

Associate Director, Content (GAP) at Interpublic Group, New York New York United States of America | Yoinka