VP, Group Director, Engagement Strategy

Agency: Remedy Edge Job Function: Strategy and Planning Job Subfunction: Account Planning and Brand Planning Job Description: The VP, Group Director, Engagement Strategy is a senior leader within The Experience Collective (ECx), responsible for shaping modern, connected experiences that drive meaningful behavior change and business impact for our healthcare clients. The Experience Collective (ECx) is an established team of digital-first experts sitting at the intersection of strategy, creative, technology, data, and innovation. We bring together audience understanding, brand strategy, channel expertise, and emerging capabilities to create cohesive, audience-centric experiences across the customer journey. As a VP, Group Director, you will be a part of setting the strategic vision for Engagement Strategy across key accounts while helping evolve the broader discipline and capabilities of the agency. You will serve as a trusted senior advisor to clients, lead complex omnichannel and engagement assignments, guide teams toward strategically differentiated work, and ensure engagement thinking translates into experiences that drive measurable business and customer outcomes. This role also carries significant responsibility for agency growth. You will play a leadership role in new business pitches and organic growth opportunities, helping define the strategic story, identify differentiated engagement opportunities, and demonstrate how our capabilities can solve complex commercialization challenges. As a people leader, you will manage and develop Engagement Strategy talent, setting clear expectations for strategic excellence while creating opportunities for team members to grow their skills, visibility, and impact. What You’ll Do •    Engagement Strategy Leadership Set the vision and strategic direction for engagement across key brands and accounts, connecting audience needs, business objectives, brand strategy, medical considerations, and customer behavior to actionable engagement strategies. •    Omnichannel Strategy & Experience Planning Lead the development of sophisticated omnichannel strategies that integrate audience segmentation, customer journeys, personalization, channel planning, data, and measurement to create connected experiences across HCP, patient, caregiver, and other stakeholder audiences. •    Senior Client Counsel Serve as a trusted strategic partner to senior clients, helping them navigate complex marketing, commercialization, and customer engagement challenges. Proactively identify opportunities, challenge assumptions, and bring forward recommendations that strengthen both the work and the client relationship. •    New Business Leadership Lead Engagement Strategy across new business pitches, partnering with senior leaders across Account, Brand Strategy, Creative, Medical, Media, Data, and Technology to develop differentiated strategic approaches and compelling pitch narratives. Translate prospect challenges into clear engagement opportunities and demonstrate how our capabilities can drive meaningful business impact. •    Organic Growth & Account Expansion Identify opportunities to expand existing client relationships by anticipating emerging needs, introducing new capabilities, and developing strategic solutions that create additional value for our clients and growth for the agency. •    Strategic & Creative Partnership Partner closely with Brand Strategy, Creative, Art, Copy, Medical, Account, and other disciplines to ensure audience and engagement strategy serve as a north star for execution. Guide teams in translating strategic insights into unexpected, cohesive activations designed to shift customer behavior. •    Innovation & AI Transformation Champion emerging technologies, AI, new channels, and evolving customer behaviors across the agency. Identify opportunities to incorporate new capabilities into client solutions and agency processes while helping teams understand