Employer Branding & Operations Specialist

We're living through a fundamental shift in how people discover, evaluate, and purchase products. The next generation doesn't respond to traditional marketing -- they build relationships with brands through authentic social interactions, seek recommendations from communities they trust, and expect personalized experiences that feel human, not corporate. At Nectar Social, we're building the AI-native social operating system that enables this new era of commerce. We believe every social interaction should deepen the relationship between brands and their communities while creating genuine value for both sides. Founded by ex-Meta product and engineering leaders, we've raised over $30M in total capital from investors including GV and True Ventures. We work with brands like Oura Health, Caraway, e.l.f. Cosmetics, Kosas, OLIPOP, and many more. We're building the future of social commerce -- where community, conversation, and commerce converge. As we continue expanding our presence in Pakistan, we are building a high-performing Lahore-based team across engineering, customer success, operations, talent, and creative functions.

Overview We are looking for a Employer Branding & Operations Specialist to help us build an engaging employee experience and establish Nectar Social as one of the most desirable technology companies to work for in Pakistan. This is a hybrid role combining employer branding, employee engagement, recruitment marketing, people operations, research, and program coordination. You will work closely with the Talent and Operations leadership team in Pakistan while also collaborating with global stakeholders to ensure that local initiatives remain aligned with Nectar’s broader culture and employer brand. The ideal candidate has experience in employer branding, marketing, communications, people operations, or employee engagement. You should be highly organized, creative, comfortable working across departments, and capable of turning ideas into structured and scalable programs. As Nectar’s Pakistan team grows, the scope of this role will continue to expand across the employee lifecycle.

Employer Branding and Content Help develop and execute Nectar Social’s employer branding strategy for Pakistan. Build awareness of Nectar as a leading technology employer within the local talent market. Create content highlighting Nectar’s culture, employees, office environment, events, career opportunities, and employee experiences. Coordinate employee stories, team spotlights, workplace content, recruitment campaigns, and behind-the-scenes content. Work with internal design, marketing, talent, and leadership teams to maintain consistent employer brand messaging. Support content planning for platforms such as LinkedIn, Instagram, university communities, and recruitment channels. Maintain an employer branding calendar covering recruitment campaigns, employee milestones, events, and company announcements. Gather photographs, videos, testimonials, and employee stories that can be used across employer branding channels. Recruitment Marketing and Talent Programs Support recruitment campaigns for priority roles across Pakistan. Conduct research and gather data on the local talent market, competitor hiring practices, compensation trends, benefits, and employer branding strategies. Benchmark Nectar’s employee experience and talent programs against leading technology companies in Pakistan. Assist with sourcing research, candidate market mapping, talent data collection, and recruitment reporting when required. Help plan recruitment drives, open houses, networking events, university partnerships, and campus hiring initiatives. Coordinate with universities, student societies, professional communities, and external partners for future hiring campaigns. Support the development and promotion of Nectar’s employee referral program. Create recruitment-related materials, presentations, event collateral, and