Service Line Marketing Lead

The Service Line Marketing Lead supports our service line leaders by shaping how Thoughtworks Technology Advisory and Product Innovation services show up in the market and in priority account pursuits. Success comes from clear executive narratives and strong product-centric positioning across the product lifecycle, high-credibility differentiated assets, and close alignment with adjacent service lines and go-to-market motions to support C-suite & Product leader conversations grounded in execution reality.

Working closely with Technology Advisory & Product Innovation leadership, this role defines the core market narrative, develops durable executive-grade assets, and ensures messaging is consistently and selectively integrated across Thoughtworks’ broader offerings, campaigns, and strategic partner motions where relevant. This includes collaborating with external partner teams and JVs on joint positioning and materials as required, with a focus on influence, clarity, and reuse to enable Service Line and Sales teams to win and expand within identified Target Account Lists.

Executive Positioning & Narrative

• Define and evolve a clear, differentiated executive narrative for Technology Advisory service line that reflects Thoughtworks engineering-led, execution-grounded point of view.

• Translate advisory capabilities into outcome-led, board-level messaging that resonates with CEOs, CFOs, CTOs and other senior executives.

• For the Product Innovation service line, own and evolve a competitive GTM value proposition and campaign ideas that showcase Thoughtworks' product thinking, platform integration, engineering expertise, and AI-driven approach that resonates with senior product and digital executives.

• Collaborate with Analyst Relations to shape positioning input, narratives and proof points for external credibility.

• Ensure both service lines are clearly anchored within Thoughtworks’ Rebuild, Rewire, Reimagine (3Rs) narrative and consistently reflected in global campaigns and priority pursuits.

Thought Leadership & Market Intelligence

• Lead targeted competitive and market insight development focused on priority accounts, wedge offerings, and high-stakes executive conversations.

• Develop signature executive POVs, narratives and messaging frameworks that demonstrate Technology Advisory’s relevance and differentiation

• Provide relevant inputs to the Global Content team on thought leadership that reflects modern product practices including product discovery, platform thinking, digital experience, and AI-enabled product development.

• Own the creation and orchestration of high-credibility executive assets including POVs, white papers, and client impact stories with an emphasis on quality, reuse, and influence over volume.

• Partner with Service line leadership to synthesize client feedback, market signals and engagement learnings into actionable insights and content themes.

• Where appropriate, collaborate on selectively co-created thought leadership with strategic partners to strengthen executive relevance and credibility.

• Partner with the content team to develop customer references, testimonials, and case studies for external and internal use

Assets & enablement

• Support Technology Advisory Leaders in developing advisory-led entry strategies,executive pursuit narratives and tailored materials for priority accounts

• Develop suitable enablement assets for each service line (for example product value propositions, product lifecycle frameworks, and innovation playbooks tailored for product and digital leaders and