Client Solutions Manager - Consumer- Global Business Solutions - Turkey and South Asia - Dubai

As a Client Solutions Manager, you will act as a strategic partner and trusted advisor to advertisers, combining deep digital marketing and product expertise with critical thinking, analytical acumen, and commercial awareness to drive client success across TikTok's suite of advertising solutions.

Our team is composed of digital marketing experts who proactively shape clients' growth strategies, from identifying business opportunities and developing full-funnel solutions to driving product adoption, upsells, renewals, and reactivations. We connect business challenges with innovative solutions, inspire clients through insights, and foster cross-functional collaboration that leads to measurable business outcomes and enduring client relationships.

About the Role: The Client Solutions Manager - Consumer is a strategic digital marketing expert responsible for helping leading Consumer advertisers unlock business growth through TikTok. The role combines deep expertise across TikTok's full-funnel advertising solutions with strong analytical, consultative, and commercial capabilities. The CSM partners with clients and agencies to translate business objectives into effective TikTok strategies, drive product adoption and investment, and deliver measurable business outcomes. The role spans the full client lifecycle, from pre-sales strategy and solution development to post-sales campaign optimization, measurement, and strategic business reviews. The CSM will also act as a trusted industry and product advisor, bringing Consumer insights, identifying growth opportunities, and partnering cross-functionally to solve client challenges and shape future product development.

Responsibilities: * Manage and grow strategic post-sale relationships with Consumer advertisers, acting as a trusted advisor and strategic partner. * Develop a deep understanding of clients' business objectives, consumer journeys, marketing strategies, and key business challenges. * Identify and develop growth opportunities across existing accounts, driving product adoption, upsell, cross-sell, and incremental investment in partnership with Business Partnership Managers. * Conduct regular strategic business reviews and provide actionable recommendations to demonstrate TikTok's contribution to clients' business outcomes. * Build strong relationships with senior client and agency stakeholders and influence decision-making through data, insights, and strategic recommendations. * Partner closely with Business Partnership Managers on pre-sales research, business discovery, and pitches, with a focus on developing relevant product solutions and advertising strategies. * Develop and execute full-funnel TikTok strategies spanning organic, branding, brandformance, consideration, and performance solutions. * Translate client business and marketing objectives into scalable TikTok solutions aligned with different stages of the consumer journey. * Drive adoption and engagement of TikTok's auction platform, auction-based tools, and emerging advertising solutions. * Stay up to date with new products, features, and industry trends and proactively identify opportunities to introduce relevant solutions to clients. * Analyze campaign and business performance data to identify opportunities, diagnose challenges, and provide data-driven recommendations. * Optimize auction campaigns to improve performance against client objectives and proactively identify opportunities for incremental growth. * Support the development of compelling case studies and scalable best practices based on successful campaigns and client learnings. * Apply knowledge of tracking, attribution, and measurement technologies to help clients improve campaign effectiveness and measurement frameworks. * Act as a Consumer industry and product champion, building deep expertise in key product and business growth areas. * Develop a strong understanding of Consumer/CPG dynamics, including consumer journeys, brand building, performance