Director, Content Marketing

Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a  Director, Content Marketing   to join the Marketing department. The Director, Content Marketing builds and leads a modern content marketing function that drives measurable business impact across brand, demand generation, and customer engagement. This leader owns the end-to-end content marketing strategy, operating model, governance, and content marketing performance across digital channels, with a particular focus on high-quality, search- and AEO-optimized content marketing assets. This role is squarely focused on content marketing strategy and execution, working in close partnership with digital marketing and technology teams that own technical implementation. The Director leads a scalable, high-performing content marketing engine that fuels pipeline, strengthens brand authority, supports audience growth, and drives competitive differentiation while maintaining clear swim lanes with Communications, which leads thought leadership, editorial strategy, executive visibility, earned authority, and reputation-building content.

Content Marketing Strategy, Audience Alignment & Planning Develop and own a full-funnel content marketing strategy aligned to client acquisition, talent acquisition, integrated marketing priorities, and Robert Half’s audience growth objectives. Translate audience intelligence, business insights, marketplace trends, and industry knowledge into actionable content marketing strategies for hiring managers, business leaders, HR and procurement stakeholders, and job seekers across key verticals. With consultation from channel leads, define channel-specific content marketing strategies for SEO, AEO, email, paid media, and conversion pages that align to demand generation priorities. Build and manage a prioritized content marketing roadmap focused on high-intent search opportunities, conversion-focused landing pages, and campaign-integrated content marketing assets. Establish content marketing standards that improve consistency, quality, performance, and differentiation across practice groups and specializations. What success looks like: Content marketing is clearly segmented by audience and funnel stage, tightly aligned to GTM priorities, and focused on high-conversion opportunities. Content Marketing Creation, Optimization & Performance Execution Drive quality, consistency, and performance of marketing content across digital channels and audience journeys. Partner with channel strategy leads to develop content marketing assets across SEO and AEO-driven pages, conversion-focused landing pages, email marketing, lifecycle programs, and paid media. Ensure content marketing assets are built around search intent, user needs, answer quality, and conversion goals. Partner with channel leads on testing frameworks and optimization roadmaps, including conversion rate improvements, message clarity, differentiation, and SEO/AEO refreshes. Implement scalable AI-assisted content marketing workflows that improve speed while maintaining quality, accuracy, compliance, and brand standards. Standardize content marketing quality across high-volume job and solution pages in partnership with Web teams. What success looks like: Content marketing consistently converts, driving qualified leads, applications, inquiries, and pipeline. Content Marketing Performance, Funnel Impact & Growth Optimization Define and manage content marketing KPIs aligned to Robert Half’s business model, including client leads and inquiries, job applications, candidate engagement, conversion rates, organic visibility, and AI-driven visibility. Partner with Analytics and channel leaders to build a clear attribution model that connects content marketing performance to leads, applications, and business impact. Identify conversion bottlenecks across the funnel and prioritize optimization opportunities for