Sr Product Manager, Conversational AI and Agentic Experiences

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

As the Sr Product Manager for Product-Led Growth (PLG), you will spearhead the end-to-end vision, global strategy, and roadmap for Docusign's Product-Led Growth conversational AI and agentic experiences; specifically focused on customer acquisition and top-of-funnel experiences across docusign.com. This high-impact, senior leadership role is responsible for orchestrating cross-functional excellence between Regional Growth Marketing, Digital Business, Sales, and Product Engineering teams to achieve Docusign's global strategic objectives. You are a seasoned product leader capable of developing a 12 month strategy that redefines how customers engage with Docusign. This role combines a deep understanding of conversational AI best practices, agentic experiences, AEO and LLM lead generation capabilities, prompt engineering, and business partnership to deliver measurable business value and world-class customer experiences. The Sr Product Manager, Conversational AI and Agentic Experiences is responsible for owning the vision and strategy for prioritizing, building, evolving, and implementing lead generation flows and AI-powered solutions across docusign.com that support PLG OKRs, customer experiences, growth marketing effectiveness, ecommerce growth, and operational efficiency. This role serves as the AI and agentic leader within PLG, partnering with Customer Support Teams, Revenue Teams, AEO Teams, Analytics Teams, Engineers, Sales Development Teams, Lifecycle Marketers, and Regional Growth Marketing stakeholders to transform AI opportunities into scalable solutions across docusign.com experiences and within external LLMs. This position is an individual contributor role reporting to the Sr Director, Product Management.

Own the roadmap for the customer-facing conversational agent across, chat and voice, from intent coverage and conversation design to the interfaces partners embed in their apps and websites including LLM agentic experiences, as well as the roadmap and prioritization for lead generation forms and experiences across the docusign.com global domain Focus your prioritization and experiences on driving qualified lead generation and digital conversion metrics Engage enterprise partners through discovery, requirement shaping, and launch decisions, translating partner asks into product choices that keep one product serving many partners Build working prototypes using AI coding tools where they beat a written spec, to test conversation flows and interface ideas Define and defend quality bars with the evaluation team, covering resolution rate, containment, escalation correctness, and conversation quality Specify agent behavior in detail, including resolution, tone, escalation policy, guardrails, and edge cases, and iterate from production conversation data Establish testing, evaluation, and validation frameworks for AI solutions Continuously optimize prompts, workflows, and user experiences Support responsible AI practices, governance standards, privacy requirements, and security controls Document technical solutions and operational procedures Stay close to GTM, Partner Solutions, Support and Success teams, feeding what the field learns back into the roadmap Serve as a subject matter expert on AI development practices and emerging