Digital Marketing Operations (Email), Client Segments, Director, Wealth Management

About Us : Morgan Stanley is a leading global financial services firm providing a wide range of investment banking, securities, investment management and wealth management services. The Firm's employees serve clients worldwide including corporations, governments and individuals from more than 1,200 offices in 43 countries. As a market leader, the talent and passion of our people is critical to our success. Together, we share a common set of values, grounded in integrity, excellence and strong team ethic. Morgan Stanley can provide a superior foundation for building a professional career. It's a place for people to learn, achieve and grow. The Wealth Management Marketing Operations team is looking for a talented email marketer and platform expert to execute communications in our digital channels, specifically leveraging Salesforce Marketing Cloud (SFMC) platform. You're excited about digital marketing technology capabilities and partnering with marketing teams to bring the programs to life and analyze the results. You're obsessed with optimizing marketing technology platforms to personalize the digital client experience across web and email to drive engagement. You like to roll up your sleeves and navigate the tool to try new things. You're passionate about target segments and how their behaviors and interests drive engagement across all phases of the customer lifecycle from awareness, to engagement, through to retention. Delivering the right message, with the right offer, at exactly the right time is what you love doing.

Assist with project management responsibilities, including developing project timelines, reporting key milestones, and prioritizing tasks for project stakeholders. Guide and direct project team members to ensure compliance with established standards, procedures, and guidelines. Manage all aspects of projects, including planning, communication, risk assessment, resource coordination, and execution. Flawlessly execute marketing campaigns and provide support to product and marketing colleagues throughout campaign build, testing, and execution across various marketing technology platforms, primarily Salesforce Marketing Cloud. Rigorously track and monitor past and current campaign performance and user behavior to recommend strategies and campaigns that drive conversion and engagement. Stay current on marketing technology industry trends and platform capabilities to optimize and extend marketing effectiveness across digital channels. Help build a marketing technology center of excellence by developing rigorous QA processes, A/B testing strategies, and best practices for email and web. Provide value-added insights to drive marketing excellence and optimize platform capabilities to deliver results. Build and maintain strong relationships with business partners across Marketing, Product, Technology, and other cross-functional teams to support effective campaign execution and platform optimization:

Strong project management, analytical, and problem-solving skills, with the ability to manage multiple campaigns, timelines, stakeholders, and priorities in a fast-paced environment. Strong verbal and written communication skills, with the ability to translate marketing objectives into clear execution requirements and provide creative guidance on email design, messaging, and user experience. Superb organizational skills, strong attention to detail, and a process-oriented mindset, with a focus on operational accuracy, quality assurance, and risk mitigation. 6-9 years of hands-on experience with marketing technology platforms, including ESP and marketing automation tools such as Salesforce Marketing Cloud, or similar platforms. Deep hands-on experience building, testing, and deploying email campaigns within Salesforce Marketing Cloud, including Email Studio, Content Builder, Journey Builder, Automation Studio, Contact Builder, and Data Extensions. Demonstrated ability to code and troubleshoot