Director of Marketing, Molecular Diagnostics
Becton Dickinson
- Location
- USA MD - Sparks - 7 Loveton Circle
- Work model
- On-Site
- Level
- Staff
- Posted
- Aug 27, 2026
About this role
As a result of the combination of the BD Biosciences and Diagnostic Solutions business with Waters Corporation (NYSE: WAT), by applying to this role, you will be applying for a position with Waters. Waters is a global leader in life sciences, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, Waters’ innovative portfolio harnesses deep scientific expertise across biology, chemistry, and physics. Waters collaborates with analytical laboratories around the world to advance the release of effective, high-quality medicines, assure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combatting growing antibiotic resistance. Through a shared culture of relentless innovation, Waters’ passionate team of approximately 16,000 colleagues partner with customers to turn scientific challenges into breakthroughs that improve lives worldwide.

 We are the people who give possibilities purpose BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

 Job Description This role is being posted to complete a prior recruiting process run by Waters Corporation. A candidate has already been selected for this role, and this job posting is provided solely for transactional purposes. Waters Corporation conducted all recruitment activities, including candidate sourcing, screening, and hiring decisions. The Global Marketing Director, MDx within Waters Advanced Diagnostics (ADx) is a senior commercial and marketing leader responsible for shaping how our molecular diagnostic solutions are positioned, activated, and scaled across Women’s Health and Infectious Disease in regulated global clinical markets. This leader will guide a high-performing global team to translate product value propositions into compelling customer-facing strategies, accelerate demand generation, strengthen funnel performance, and equip regional commercial teams with the tools, campaigns, and messaging needed to win in the market. The role is accountable for driving global marketing excellence and business momentum in close partnership with regional commercial leaders, product management, medical and scientific affairs, and other cross-functional stakeholders. Success in this role will come from delivering clear solution messaging, high-impact campaigns, strong launch execution, effective sales enablement, and disciplined performance management that expands pipeline, improves conversion, and supports sustainable franchise growth—while ensuring role clarity and tight alignment with Product Management on portfolio direction and roadmap priorities.
Responsibilities
Leads the global marketing strategy and execution for the MDx solutions portfolio across Women’s Health and Infectious Disease, ensuring strong market visibility, customer relevance, and commercial impact across regulated clinical markets. Develops and deploys global go-to-market strategies, positioning, messaging, campaign frameworks, and launch activation plans that translate product capabilities into differentiated customer value. Drives demand generation and funnel acceleration through integrated marketing programs, digital and field campaigns, customer engagement strategies, and rigorous performance tracking in partnership with regional commercial teams. Partners closely with regional commercial leaders to equip the field with high-quality tools, content, training, and sales enablement resources that improve opportunity creation, progression,