Strategic Alliances Senior Marketing Manager, GSI

At Palo Alto Networks®, we’re united by a shared mission—to protect our digital way of life. We thrive at the intersection of innovation and impact, solving real-world problems with cutting-edge technology and bold thinking. Here, everyone has a voice, and every idea counts. If you’re ready to do the most meaningful work of your career alongside people who are just as passionate as you are, you’re in the right place.

In order to be the cybersecurity partner of choice, we must trailblaze the path and shape the future of our industry. This is something our employees work at each day and is defined by our values: Disruption, Collaboration, Execution, Integrity, and Inclusion. We weave AI into the fabric of everything we do and use it to augment the impact every individual can have. If you are passionate about solving real-world problems and ideating beside the best and the brightest, we invite you to join us! We believe collaboration thrives in person. That’s why most of our teams work from the office full time, with flexibility when it’s needed. This model supports real-time problem-solving, stronger relationships, and the kind of precision that drives great outcomes.

We are seeking a high-impact Senior Marketing Manager to lead our joint marketing efforts with our fastest-growing ecosystem segment. As the Strategic Alliances Senior Marketing Manager, you are the primary architect of our joint go-to-market strategy with elite Global System Integrators (GSIs). This senior role demands a strategic approach to managing high-level relationships with global business stakeholders and regional leads to amplify joint innovation and thought leadership. You will be responsible for the end-to-end execution of large-scale marketing programs that not only elevate brand awareness, but also drive significant, measurable demand and revenue growth through these partnerships.

Develop and Execute: Build global marketing plans aligned to GTM priorities and business objectives. Integrate awareness activities to amplify our strategic partnerships, and define campaign strategy to deliver marketing-sourced pipeline and drive revenue growth. Executive Relationships: Cultivate high-level relationships with alliance leaders and business stakeholders, both internally and with GSIs. Drive alignment and commitment to our joint marketing plan and investments. Lead marketing cadences via calls, in-person meetings and email communications. Elevate Partnerships: Identify and maximize opportunities to leverage GSI partnerships to support corporate marketing initiatives and events, such as CxO experiences and Ignite on Tour. Amplify strategic partnerships through sponsorships, speaking engagements, and customer success stories. Strategic Execution: Participate in quarterly business reviews. Lead planning interlocks, collaborating closely with regional alliances and marketing team members. Provide status on campaign execution, funding levels, and KPIs. Use data-driven insights and AI to pivot strategies, optimize investments, and refine marketing plans. Leverage Industry Expertise: Champion integrated campaigns that leverage GSI industry and vertical expertise at events and through demand generation and ABM programs in coordination with the global demand generation team. Innovation & Thought Leadership: Lead the co-creation of high-value strategic content (e.g., white papers, joint webinars) with GSIs and internal subject matter experts showcasing our vision and innovation jointly addressing critical market and cybersecurity challenges.

Required Qualifications 10+ years of experience in Partner Marketing, with a proven track record specifically working with global system integrators such as IBM, NTT, Accenture, Deloitte, and PwC. Strong campaign planning and development experience; multi-touch demand gen program management and execution.  Direct experience sourcing and working