Assistant Manager, Brand

JLL empowers you to shape a brighter way .   Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong.  Whether you’ve got deep experience in commercial real estate, skilled trades or technology, or you’re looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.    Job Title: Assistant Manager, Brand     Experience: 10 years+   Location: Gurugram   Position type: Full time   Timing: 1pm – 10pm (IST)       About the Role     We're seeking an Assistant Manager, Brand, as an individual contributor role to join our marketing team to transform our Brand Measurement programme into strategic insights that drive business decisions. The ideal candidate should have a strong analytics and insights foundation, with familiarity of the main tools in use at JLL.  You will be responsible for monitoring global key brand health metrics of JLL and reporting the shifts seen in these metrics and linking to certain events that would have sparked these shifts. You'll use data analysis techniques to provide insights to your brand stakeholder by studying the brand dashboard that tracks key metrics such as customer sentiment, brand awareness, market share, and competitive landscape.  You should be articulate and a good communicator so that you are able to translate the data into key insights. These insights will inform strategic marketing and brand decisions that will be fundamental to ensure brand success and business growth for JLL in all its priority markets.

Data Integration   Gather data from various sources including digital, offline, independent studies and surveys and amalgamate into findings and insights for marketing and business consumptions and decision making   Create a comprehensive view of brand perception   Synthesize insights from multiple data sources including brand surveys, social listening, media monitoring, digital analytics, and customer feedback platforms    Metric Analysis  for JLL and competition in key markets   Define and calculate relevant brand health metrics     Identify patterns and trends in brand health data over time   Conduct competitive analysis to track competitor brand performance     Data Visualization   Build and maintain an interactive dashboard using data visualization tools   Present key brand health metrics clearly and effectively to stakeholders   Develop comprehensive brand performance reports and dashboards using Power BI, Tableau, or Looker Studio to track brand health metrics, awareness, perception, and competitive positioning    Reporting and Insights    Generate regular Insights and presentations to communicate brand health insights   Provide actionable recommendations for brand strategy adjustments   Present complex data insights to diverse audiences   Extract and analyze data from digital marketing platforms (Adobe/Google Analytics, AEM, social media analytics, paid media platforms) to assess brand campaign impact and audience engagement   Build business cases and recommendations to optimize brand investments and marketing mix allocation across channels     Trend Analysis and Forecasting   Analyze brand performance data and predict future trends   Identify opportunities and potential threats in the market         Sounds like you? To apply, you need to be:       Great communication skills   10+ years of experience in marketing analytics & market research   A team player and should be able to work in a global multi layered, matrixed organisation   Strong proficiency in data manipulation, statistical analysis, and data mining techniques   Experience with tools like SQL, Python, and R