Vice President, Marketing Analytics – Content & Product Marketing

COMPANY OVERVIEW

KKR is a leading global investment firm that offers alternative asset management as well as capital markets and insurance solutions. KKR aims to generate attractive investment returns by following a patient and disciplined investment approach, employing world-class people, and supporting growth in its portfolio companies and communities. KKR sponsors investment funds that invest in private equity, credit and real assets and has strategic partners that manage hedge funds. KKR’s insurance subsidiaries offer retirement, life and reinsurance products under the management of Global Atlantic Financial Group. References to KKR’s investments may include the activities of its sponsored funds and insurance subsidiaries.

KKR is seeking a Vice President, Marketing Analytics for Content & Product Marketing to improve the effectiveness, relevance, discoverability, and commercial influence of KKR’s content and product marketing. This individual will serve as the senior analytics partner to the Content Marketing and Product Marketing teams, translating performance data into insights that sharpen content strategy, product positioning, audience engagement, and marketing investment decisions.

The VP will own content and product level performance analysis across thought leadership, webcasts, digital experiences, asset class themes, and product marketing initiatives. The role will connect content engagement to lead generation, sales activity, opportunity progression, product interest, pipeline, and fundraising influence, while partnering with channel analytics leads that own distribution, campaign, funnel, and channel performance.

The ideal candidate brings strong experience in marketing analytics, content and digital performance measurement, SEO insights, experimentation, executive reporting, and cross-functional leadership. This role requires a strategic leader who can combine quantitative performance data with qualitative content insights and translate complex findings into clear recommendations for senior marketing and business stakeholders. This candidate should be laser focused on answering the ‘so what’ when in comes to stakeholder performance reports.

• Serve as the primary analytics partner to Content Marketing and Product Marketing teams, defining performance frameworks, KPIs and strategic recommendations aligned to business priorities

• Own content and product level performance analysis across thought leadership, webcasts, asset class themes, product campaigns, landing pages and digital experiences.

• Connect content exposure and engagement to lead generation, sales engagement, opportunity progression, product interest, pipeline and fundraising influence

• Provide insights on thought leadership and webcast performance, including registration, attendance, viewership, engagement, replay activity, and audience follow-up behavior

• Partner with channel-specific marketing analytics leads to understand content distribution performance and contribute to a consolidated view of content, thought leadership, and fundraising influence

• Identify trends across content themes, asset classes, audience segments, formats, topics, and campaigns to inform content planning, product positioning and marketing priorities

• Support monthly and quarterly business reviews with executive ready insights and presentations across asset classes, products, campaigns, audience segments and commercial outcomes

• Conduct keyword, SEO, audience, journey, and competitor content analysis to identify opportunities for improved discoverability, relevance, and growth

• Lead analytics for content testing and optimization, including A/B testing of copy, headlines, calls to action, landing pages, and content