Event Marketing Manager

Marathon Health is a leading advanced primary care provider, partnering with employer and union plan sponsors to improve health for millions of Americans. With nationwide onsite, nearsite, and network health centers, and virtual primary care, Marathon delivers a value-based model that enhances the healthcare experience for members and providers, while driving meaningful cost savings for plan sponsors. Marathon is proud to be certified as a Great Place to Work®, reflecting the company's commitment to building an inclusive, high-trust culture where all employees can thrive. Learn more at marathon.health ABOUT THE JOB   Marathon Health is seeking a dynamic and experienced Marketing Events Manager to lead the strategic planning, execution, and management of successful events that drive brand awareness , prospect adoption, client loya lty, and promote s patient engagement . As a key member of our marketing and B2B team, this role will play a critical part in designing and managing virtual and in-person events such as webinars, company retreats, corporate healthcare seminars, and community-specific initiatives in markets where we operate . This role is also critical to the planning and execution of our largest annual client event . The ideal candidate will bring a balance of creativity, operational excellence, and analytical thinking to ensure events are both impactful and aligned with Marathon Health’s mission.   Join our team of forward-thinking professionals dedicated to transforming healthcare for employers and employees across the country. If you’re passionate about innovative healthcare solutions and are excited about using events to expand access to care, we encourage you to apply.   ESSENTIAL DUTIES & RESPONSIBILITIES   Develop and execute a comprehensive annual event marketing plan that align s with business objectives and enhance interactions for Marathon Health customers , including in-person client events, the annual Marathon Health hosted client conference, and virtual events .   Coordinate cross-functional teams to manage all aspects of event planning, including (but not limited to) logistics, budget, invitations, design, content, vendor management, promotion and satisfaction/RO I .   Manage the entire event lifecycle, from initial concept through post-event analysis, ensuring high-quality execution.   Create compelling event messaging and content that resonates with target audiences and drives interest , attendance and follow-up action .   Manage event budgets and timelines, ensuring all deliverables are completed on time and within budget.   Oversee all event logistics , including agenda development, attendee registration, presentation preparation, materials, and evaluation metrics. Support venue selection, vendor negotiation, AV and production setup.   Build and maintain relationships with key stakeholders, including sponsors , internal partners , and external vendors as needed for event execution.   Partner with marketing, communications teams , and other internal stakeholders to review engagement strategies & develop promotional strategies, content, and audience engagement plans.   Evaluate the success of events through metrics and feedback to inform future initiatives .  Set performance goals for events, track key metrics such as attendance and engagement, and provide detailed post-event reports .   Create and maintain an event playboo k for continued standardization, adoption , and enhancement for company-wide events that are owned by other functions, such as Operations .     Stay informed on industry trends and relevant topics to ensure events remain timely and impactful.

Bachelor’s degree in marketing, communications, or event management, and a minimum of 6 + years of relevant marketing and event management experience or equivalent combination of education and experience. Prior directly related experience in the healthcare sector is strongly preferred.   This