Paid Media Senior Manager 6 month FTC

Summary 
 The Senior Media Manager will  be responsible for  shaping,  leading  and optimising the media strategy for a defined Beauty category across the ELC portfolio. This is a key strategic and performance-oriented role, accountable for ensuring media investment is deployed effectively to drive brand growth, consumer engagement, traffic,  conversion  and profitable sales.   The role will partner closely with Brand, Online, Retail, Creative, Insights & Analytics, CRM, agency  partners  and media owners to develop integrated media plans that support category priorities, launch moments, full-funnel consumer  journeys  and commercial  objectives . The Senior Media Manager will lead media planning, governance, performance measurement, budget  optimisation  and innovation across paid media channels, ensuring that campaigns are insight-led, consumer-centric, measurable and commercially accountable.   This role requires a strong strategic media leader who is equally comfortable setting the vision, influencing senior stakeholders, managing external  partners  and getting into the detail of campaign performance,  optimisation  and reporting.   Key Responsibilities 
 Media Strategy & Category Leadership  Lead the development and execution of the media strategy for the assigned Beauty category, ensuring alignment with brand priorities, commercial goals and broader ELC transformation objectives.  Translate category, consumer and business insights into clear media strategies that build long-term brand equity while delivering measurable performance outcomes.  Develop integrated full-funnel media plans across awareness, consideration, traffic, conversion and retention, ensuring media activity is connected across the consumer journey.  Partner with brand teams to ensure media strategies support key launches, hero product priorities, retailer moments, tentpole campaigns and always-on growth opportunities.  Set strategic direction for media investment across channels, audiences, formats and markets, ensuring investment is focused on the highest-impact opportunities.  Performance Media & Optimisation  Drive media effectiveness and efficiency across paid media activity, with a clear focus on measurable business outcomes including reach, engagement, traffic, conversion, revenue, ROAS and profitable growth.  Lead performance reviews and optimisation recommendations across campaign planning, audience strategy, budget allocation, bidding, targeting, creative performance and media scheduling.  Use data and analytics to identify opportunities to improve campaign performance, consumer engagement, media ROI and sales impact.  Work with agency and analytics partners to establish clear KPI frameworks, measurement plans and reporting cadences across campaigns.  Ensure campaign learnings are captured, shared and embedded into future planning to continuously improve media performance.  Budget Management & Investment Governance  Own the planning and management of category media budgets, ensuring spend is allocated effectively against strategic priorities and financial targets.  Partner with internal stakeholders and agency teams to manage budget phasing, cost efficiency, forecast accuracy and investment trade-offs.  Establish and uphold governance frameworks, best practices and planning principles for media investment across the category.  Provide clear recommendations on budget shifts and optimisation opportunities based on performance, market conditions, launch priorities and commercial impact.  Support annual planning and target-setting processes, ensuring media investment is aligned with category growth ambitions.  Key Responsibilities contd. 
 Retail, Digital & Performance Integration  Ensure seamless integration of media across brand, online, retailer and retail media environments to maximise visibility, traffic and sales impact.  Partner with Online, Retail and