Senior Search Specialist – Search, Discovery, and Performance

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.

Summary The Senior Search Specialist sits on the Search, Discovery & Performance Team and supports the day-to-day management, execution, and optimization of initiatives within the Search Center of Excellence. This role helps drive business outcomes across Front Store, E-commerce, Omnichannel, Pharmacy, and MinuteClinic through data-driven search strategies. The position supports large-scale paid search programs, including emerging AI-powered solutions, and partners closely with SEO, Marketing, Analytics, and Media teams to identify growth opportunities, optimize performance, and deliver actionable insights.

Responsibilities Execute, manage, and optimize paid search campaigns and emerging AI-powered search initiatives to drive business results Analyze campaign performance, identify trends and opportunities, and develop data-driven recommendations to improve outcomes across retail, pharmacy, and clinic business lines Leverage available data sources and analytical tools to evaluate performance, develop hypotheses, and support testing strategies focused on incremental growth Partner with SEO, Marketing, Analytics, and Media teams to support integrated search strategies and align initiatives with business objectives Communicate performance insights, optimization recommendations, and test results to stakeholders while contributing to the evolution of the Search Center of Excellence Required Qualifications 2+ years of paid search experience supporting results-driven SEM programs Working knowledge of search automation, audience targeting, privacy regulations, and Smart Bidding strategies, including tCPA and tROAS optimization within Google Ads Strong analytical skills with proficiency in Microsoft Excel and the ability to translate data into effective PowerPoint presentations and recommendations Demonstrated communication, organization, and collaboration skills, with the ability to work effectively in cross-functional environments Ability and willingness to work onsite 1 to 2 days per week to collaborate with team members Preferred Qualifications Experience with SEM platforms and tools such as Microsoft Ads (Bing), SA360, Skai, Yelp, Apple Search Ads, Adobe, or similar technologies Experience developing performance analyses and marketing reports that drive SEM optimization and efficiency Familiarity with AI-powered search products and campaign types, including Performance Max (PMax), Demand Gen, AI Max, and related solutions Strong project management, problem-solving, and multitasking abilities, with a demonstrated capacity to work independently and collaboratively Retail experience, SEO knowledge, holistic search strategy experience, and/or healthcare industry experience Bachelor's degree Education High School Diploma, GED, or equivalent Anticipated Weekly Hours 40 Time Type Full time Pay Range The typical pay range for this role is: $46,988.00 - $112,200.00 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.    Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and