Specialist, Practice Marketing – Industry

Description & Requirements

WHAT MAKES US A GREAT PLACE TO WORK: Bain & Company is recognized as one of the top international management consultancy firms. We assist major corporations worldwide with strategy, acquisitions, organizational design and performance improvement. We are proud to be consistently recognized as one of the world's best places to work, a champion of diversity and a model of social responsibility. We believe that diversity, inclusion, and collaboration is key to building extraordinary teams. We hire people with exceptional talents, abilities, and potential, then create an environment where you can become the best version of yourself and thrive both professionally and personally. Position overview As the Specialist, Practice Marketing – Industry, you’ll join an international, high-energy marketing team where collaboration and innovation thrive. This is a hands-on role at the forefront of driving Bain’s brand, reputation and commercial objectives. You’ll partner with practice leadership, client heads, account teams and colleagues across Marketing to execute high-impact marketing programs that build Bain’s visibility and credibility, deepen engagement with priority clients and accounts, and support business growth. You’ll collaborate with a variety of teams, including editorial, brand, SEO, paid media, email, PR and events to deliver high-impact campaigns. This role offers global exposure, an opportunity to learn from the best, and a chance for you to make a meaningful impact on Bain’s growth and leadership in the consulting industry.

Execute marketing strategies that increase awareness and credibility for Bain and our core solutions, deepen engagement with priority accounts and key clients, and support commercial objectives. • Develop an understanding of target audiences, priority accounts and key clients; find new and innovative ways to reach them e.g., through events, targeted advertising, speaking opportunities, influencer collaborations. • Use data to develop performance insights; proactively monitor and analyze to make sure activities reach key client decision makers. Make recommendations for improvements. • Maintain knowledge of industry trends as well as marketing trends, in order to inform decision-making. • Conduct market and competitor research to inform the development and positioning of our expertise, as well as overall marketing approach. • Become a regular user of Bain’s CRM system, understanding the core functionality and the insight it provides into target audiences and priority accounts, and partner with CRM colleagues to support broader audience and priority account data needs. • In partnership with Client Heads and account teams, execute marketing plans for priority accounts, providing ongoing marketing support and ensuring activity is aligned with relevant industry and capability marketing strategies. • Maintain a comprehensive view of relationships at priority accounts, including our outreach to and engagement from the people who matter most, to inform marketing plans and activities. Execute highly impactful marketing campaigns across channels, audiences, and accounts, in close collaboration with other marketing teams and the business. • Execute campaigns targeting broader audiences and priority accounts across multiple channels, leveraging a strategic mix of assets, e.g., email, paid media, social media, video, and in-person activations; have working knowledge of options available, when to use and ways to optimize. • Partner with Client Heads and account teams to identify opportunities of highest relevance based on pipeline activity and client priorities, and execute account-based marketing programs in support of key sales plays, direct pursuits and must-win commercial opportunities. • Create, update, and maintain foundational marketing assets such as webpages, partner profiles, and related materials, prioritizing relevant and