Cards and Personal Loans Marketing - Vice President

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here.  At Citi , you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks.  We’re fully committed to supporting your growth and development from the start with extensive on-the-job training and exposure to senior leaders, as well as more traditional learning.  You’ll also have the chance to give back and make a positive impact on where we live and work through volunteerism. Shape your Career with Citi We’re currently looking for a high caliber professional to join our team as Vice President, Cards and Personal Loans Marketing - Hybrid ( Internal Job Title: Regional Marketing Lead Analyst - C13) based in, Singapore. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decisions and manage your financial well-being to help plan for your future.  This role sits within the Singapore country marketing team and leads all marketing initiatives for the Cards & Unsecured Lending business. The individual will be instrumental in driving strategic campaigns to amplify Citi's cards brand in this market while partnering internal and external stakeholders to deliver marketing programmes aimed at growing wallet share and driving key business metrics. In this role, you’re expected to: Lead marketing and communication initiatives around the bank’s offerings across its portfolio of cards (affluent, co-brand and everday spending) and loans products to help drive acquisition, card spend; and deepen client engagement Responsible for managing all strategic and tactical campaigns (launch and sustenance) in these areas Showcase and articulate the bank’s cards value proposition to prospects and clients, including privileges, deals and rewards offered This individual is also expected to have the capabilities to deploy full-funnel paid marketing campaigns, determine effective media mix; and track and optimise performance in order to achieve target media KPIs and business outcomes Lead and manage creative and media agencies, as well as KOLs, to develop and deliver best-in-class marketing campaigns across paid and owned channels Work closely with business stakeholders across products, legal and compliance, finance, digital teams as well as with regional marketing counterparts Manage and maintain all aspects of the marketing budget to ensure effectiveness in marketing spend, as well as invoice payments, accruals, forecasting, expense reconciliation Act as brand gatekeeper for cards marketing and ensure alignment with global brand requirements Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency As a successful candidate, you’d ideally have the following skills and exposure: At least 10 years of relevant experience in a financial institution or agency managing FI accounts Marketing campaign and agency management experience, with a demonstrated ability to shape creative work and media strategy as well as competencies in digital and social marketing Excellent written and verbal communications skills, with the ability to engage with internal and external stakeholders across varying levels of seniority Proven analytical, project and process management skills Possess business acumen, with a finger on the pulse of the competitive and macro landscape Good understanding of the cards and personal loans business Competencies : Results-driven while adapting to changing business needs Organized, detail-oriented and possessing the ability to