Senior Product Marketing Manager, Product Narrative & Launches

Cloaked is building a cyber expert at your side - one that watches, advises, and acts to keep you safe and private in the age of AI. 600k+ paying members already use Cloaked to take back control of their data, their identity, and who can reach them: masked emails, phone numbers, and payment cards, data removal from broker sites, and an AI voice agent that screens calls before they ring through. We've protected 10M+ identities, screened 50M+ calls, and removed 1B+ records from the data brokers who profit off personal information. Backed by a $375M Series B, we're now building the agents that turn detection into action - for individuals, families, and the companies that want to protect their people.

We’re hiring a Senior Product Marketing Manager, Product Narrative & Launches to own the product story end to end. Cloaked ships fast across more than one product line: the consumer app, Cloaked Enterprise, and new lines coming off the roadmap (agentic privacy, Cloaked Pay, and whatever ships next). You’ll own how a feature becomes a launch, how a launch becomes a story, and how that story shows up on socials, in press, in a security buying room, on the founder’s channels, and in the market. This role is based in our New York office, in person three days a week. What will you do? Own go-to-market narrative for every product and feature launch across consumer, enterprise, and new product lines: positioning, messaging, the launch plan, in-app and app-store copy, sales-facing launch material for enterprise, and the sequencing across owned, earned, and paid. Partner with product and engineering from spec, not from ship date. Own the messaging architecture that ties the product lines together: the same technical truth told to a consumer, a CISO, and an investor without contradiction. Translate the enterprise thesis (the human attack surface) and the consumer story into one platform narrative, and extend it to new lines before they launch. Own Cloaked’s recurring consumer feature-release property - the cadence, editorial format, naming, and branding. Produce the Build in Public and founder content program: a weekly cadence across leadership, product, and engineering on X, LinkedIn, and beyond, written in their voices. Make the product legible at every depth. Working demos, teardown videos, and interactive explainers (“how removal actually works,” “how Call Guard decides”) for consumers; architecture and security-posture explainers, integration walkthroughs, and technical one-pagers for enterprise buyers and their security teams; working prototypes built with AI tools. What skills and experiences will help you? 3–4 years in product marketing, product management, developer relations, solutions engineering, technical content strategy, or an operator role at a software company that sells to both consumers and businesses, or has moved from one to the other; privacy, security, identity, fintech, or AI a strong plus. Technical, not just technically fluent: a CS or engineering background, or equivalent proven depth. You can read code and a PR diff, read an architecture doc and ask the right question, understand how data brokers, telephony, call screening, and payment tokenization actually work (or learn it in a week), and explain a security posture to a CISO’s team without a translator. You build working demos and prototypes yourself with AI coding tools. You’ve run product launches end to end and can show the awareness or adoption result. Exceptional writer across registers: a launch post, a founder tweet, a demo script, and a research report should all read as the same brand. Comfortable ghostwriting in someone else’s voice. You’ve built or materially grown an audience - your own, a founder’s, or a product’s - and understand what earns attention on X, LinkedIn, YouTube, and Reddit without a paid budget. Self-directed and fast: you take a half-formed feature from a stand-up and return with a