Associate Director, HCV Marketing, DTP Promotions

At Gilead, we’re creating a healthier world for all people. For more than 35 years, we’ve tackled diseases such as HIV, viral hepatitis, COVID-19 and cancer – working relentlessly to develop therapies that help improve lives and to ensure access to these therapies across the globe. We continue to fight against the world’s biggest health challenges, and our mission requires collaboration, determination and a relentless drive to make a difference.   Every member of Gilead’s team plays a critical role in the discovery and development of life-changing scientific innovations. Our employees are our greatest asset as we work to achieve our bold ambitions, and we’re looking for the next wave of passionate and ambitious people ready to make a direct impact.   We believe every employee deserves a great leader. People Leaders are the cornerstone to the employee experience at Gilead and Kite. As a people leader now or in the future, you are the key driver in evolving our culture and creating an environment where every employee feels included, developed and empowered to fulfil their aspirations. Join Gilead and help create possible, together.

The Associate Director of DTP (Direct-to-Patient) Marketing will be responsible for supporting Sales and Marketing efforts by driving promotions excellence for EPCLUSA and its Authorized Generic.  This role includes assisting with the development and implementation of promotional campaigns and educational activities for people diagnosed but untreated with HCV. The role will report directly to the Senior Director, HCV Marketing. As an Associate Director of DTP (Direct-to-Patient) Marketing, at Gilead you will:

Lead patient execution in the US and assists in the development of the HCV strategy. Develop and execute DTP focused tactical initiatives including but not limited to websites, social media, digital/print media initiatives, SEO/SEM while optimizing execution for success of the brand. Lead evolution of Epclusa patient marketing assets in line with current market insights. Initiate market research as needed to support patient strategy and tactical execution. Leverage multiple data sources including but not limited to field force inputs, industry reports, and media consumption trends to uncover emerging needs, opportunities, and innovative approaches to engage audience segments. Effectively manages multiple agency partners to produce deliverables on strategy, within timelines, on budget, and measures outcomes. Closely manages media budget targets for assigned programs. Conduct qualitative and quantitative analysis of current initiatives to determine optimal resource allocation and continuous improvement of campaigns. Gain approval for marketing materials through internal review process including management reviews and Med-Legal-Reg. Secures final production. Work well cross-functionally with Digital Strategy and Operations, Sales, Legal, Regulatory, Medical, Market Research, Market Analytics and Managed Markets and other key internal stakeholders. Demonstrates broad and in-depth knowledge of marketing mix and leverages this to guide integrated execution and measurement of overall plan. Execute tactics according to strategy and demonstrates command of traditional and non-traditional marketing channels. Tactics may include; advertising (print, digital, social, out of home, TV/video, and point of care), websites, medical office literature, starter kits, slide decks, email, apps, etc. Ensure compliance with all relevant laws, regulations, and policies.

Bachelor's Degree and Ten Years’ Experience OR Masters' Degree and Eight Years’ Experience OR Ph.D. and Two Years’ Experience Preferred Qualifications: Eight+ years of pharmaceutical/biotech industry experience; 3+ years of promo experience is preferred. Bachelor’s Degree required; Graduate degree (preferred) Demonstrated excellence in project management