Specialist, Social Media & Graphic Design

The Specialist, Social Media & Graphic Design is responsible for growing and elevating Carnival Cruise Line's trade social media presence across Carnival-owned channels, travel advisor communities, and partner social platforms. As the primary owner of Carnival's Trade Facebook Page, dedicated Travel Advisor Facebook Group, and other trade-facing social channels, this role develops content that informs, engages, and connects with travel advisors while supporting brand announcements, promotions, events, and key trade marketing initiatives. This position owns the trade social media content calendar from planning through execution, identifying content opportunities, creating compelling social content, actively participating in advisor and partner communities, and driving audience growth through both organic and paid social media efforts. Working closely with Trade Marketing leadership, Consumer Marketing, Brand, Creative Services, Sales, Public Relations, and other cross-functional stakeholders, the role helps ensure a consistent and authentic voice while maintaining alignment with Carnival's broader brand campaigns, messaging priorities, and visual standards. Success in this role requires a strong understanding of the travel advisor community and a passion for delivering an engaging and responsive social experience. The position actively interacts with advisors across social platforms, responds promptly to questions and inquiries, and serves as a trusted resource for the community. Strong judgment, proactive thinking, excellent time management, and the ability to anticipate needs and act quickly are essential. Through ongoing analysis of audience feedback, performance metrics, and social media trends, the role continuously identifies opportunities to strengthen relationships, grow audiences, and enhance engagement. In addition to social media responsibilities, this role serves as a Graphic Designer and creative resource for the Trade Marketing Creative Services team, designing and developing a wide range of marketing assets including social media content, digital advertising, presentations, sales materials, event collateral, email campaigns, and partner marketing communications. A strong portfolio and demonstrated expertise in graphic design and social media campaign management are essential. The ideal candidate is creative, passionate, highly collaborative, and thrives in a fast-paced environment. Essential Functions: B2B Trade Social Media Strategy & Content Development Own the trade social media content calendar from planning through execution, identifying content opportunities and developing engaging content that supports brand announcements, promotions, events, and key trade marketing initiatives. Create, schedule, publish, and optimize content across Carnival-owned trade social channels. Monitor content performance and social media trends to continuously improve audience growth, engagement, and overall channel effectiveness. Manage and optimize paid social media campaigns, including audience targeting, creative development, performance tracking, and reporting to maximize reach and engagement. Community Management & Advisor Engagement Manage the day-to-day engagement across Carnival's Trade Facebook Page, dedicated Travel Advisor Facebook Group, and other travel advisor and partner social communities. Actively interact with travel advisors by responding to questions, providing timely and accurate information, facilitating conversations, and fostering a positive and engaging community experience. Monitor discussions, identify opportunities for engagement, and collaborate with internal stakeholders to gather information and address travel advisor needs. Develop strong working relationships across Sales, Public Relations, Marketing, and other business areas to ensure advisor inquiries are resolved quickly and accurately. Exercise sound judgment, proactive thinking, and strong time management while serving as a trusted resource