Data Analyst

Agency: RAPP Job Function: Data and Analytics Job Subfunction: Data Science and Analytics Job Description: WHO WE AR E   We are RAPP – world leaders in activating growth with precision and empathy at scale.   As a global, next-generation precision marketing agency we   leverage   data, creativity, technology, and empathy to foster client growth. We   champion   individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviours, and aspirations.   We foster an inclusive workplace that values diversity and emphasises personal well-being.   DATA ANALYTICS   The   Data Analytics   team at RAPP is a driving force behind the agency's success . Sitting within a wider Marketing Sciences team,   we   drive   value   for our clients   by   delivering work that helps   them   to market and run their businesses more effectively and efficiently, empowering them to make data-driven decisions that directly impact performance and drive   measureable   results .

As an Analyst, you will work   on   a specific client or workstream .   Initially   under the supervision of a more senior member of the team, you will quickly   start to take ownership of your own deliverables .   Some of the   projects   and tasks   you may work on   include:   Setting up a simple test and learn plan for a client’s marketing and CRM activities   Using RAPP’s AI tools to provide clients with insights on what creative elements   of a campaign   are working, and wh y   Creating a   customer profil e for a specific audience   subset and reporting back to a client   Provid ing   post campaign analysis reporting for clients that tell them what elements of a campaign worked and how they should   optimise   the activity moving forward    Supporting the   experience   strategy team in the creation of a data-driven customer journey   Building a KPI tree or measurement framework that tells a client the key metrics they should track and try to move     ABOUT YOU   You have a   working knowledge of   SqL   and/ or Python,   and can independently write   code to pull data   from a cloud   environment (AWS/Azure/GCP)   You will have experience   working   agency, consulting or client side   with customer- or   customer related   datasets   -   think   marketing analytics, sales analysis, product analysis, consumer   profiling   etc ). If you   don’t   have this experience, you have a   demonstrable interest   in   grow ing   your experience in this area   and can show how what   you’ve   done before will help you do this   More important   than your technical skills and your   past   experience   is your attitude , and what makes you tick.     Y ou are curious, ask a lot   of   questions and are most interested in the “why” of data – what it means, and what clients should do with it.    That curiosity extends to a desire to   understand ing   a dataset   and not just   tak ing   it   at face value – you are   accurate , detail-oriented and   if   a piece of data   looks wrong,   you’ll   want to   know   why that might be .   You will want to work independently even if that doesn’t happen on Day 1, and you will have an interest and desire   in presenting   your findings to the rest of your team and to clients, even if you don’t have much experience of doing that yet.     You’ll   get a kick working across multiple teams (at a client level and an analytics level) ,   learning from others and sharing things   you’ve   learned with you     ABOUT YOU –   NICE TO HAVES   You will likely work across some of the following areas in your RAPP career and experience of any of the below is a plus; if you have experience of none of these things   but think you fit the main criteria, we’d still love to hear you.    W eb   and social